The thing I don't get is that a jet is a pretty damn cool and inspiring thing. It's literally the embodiment of speed and power and every other desirable athletic trait.
Yet, how the NY Jets have always incorporated so little to none of that kind of imagery into their identities its a sin. And now they've gone through yet another redesign, it still appears to be more of the same.
This team could just as well be called the "Force" or the "Express" or the "Gothamites" and it wouldn't make any bit of difference uniform wise.