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72freebie last won the day on January 12

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  1. Next up is yet another 90s concept for the Flyers. This concept comes from a set of logos that were just recently shown off in Icethetics NHL Prototypes video. These logos were part of the design process to try and bring teal into the Flyers color palette. The primary logo this time features a modified version of a wordmark logo that the team considered and also a liberty bell logo that went unused. Link to the Icethetics Prototype Video. Logos can be seen from 8:02 to 8:15
  2. Next up is another LA Kings concept. This concept uses a prototype version of the "Burger King" Logo that was originally meant to serve as the primary logo in a Kings rebrand. The color scheme was originally meant to be gold, silver, and black but was changed to purple when the logo was brought back up to be used on the Kings 3rd jersey in 1996. The jerseys keep the sash design from the 3rd jersey but the rest is a little more basic and doesn't use gradients like the original. The 3rd jersey goes back to the vintage purple and yellow as a combination of eras. Link to the Icethetics 90's prototypes video. Many versions of the Burger king logo can be seen at 5:39
  3. Gotcha! Thanks for clearing that up.
  4. Next up is the Block Busters. This is a proposed team from the 1993 expansion where the owner of Blockbuster video wanted to buy an NHL team and name them after his business. This idea never panned out but there was a logo and jersey shown off. As far as I can tell, a city was never named as the host for this team so they are simply known as the Block Busters. The home and away jerseys are a fairly simple design with horizontal sleeve stripes that merge into a vertical stripe. The third jersey takes inspiration for the Blockbuster video logo with the wordmark and striping.
  5. Next up is a double dose of the Pittsburgh Penguins. The Penguins rebrand in 1992 to the robo penguin was a very long road as online there are tons of different logo and jersey concepts that can be found. There are so many unique concepts with some cartoonish penguins and some amazingly wild 90s jerseys. I decided to pick my 2 favorite logos of the bunch for my concepts. Here is a twitter image with some great images of the prototypes Here is an Icethetics link to an article on some of the prototypes First up is a concept using a sleek penguin head logo. I decided to bring back powder blue as it's something I could have seen the Penguins doing in the 90s. The jersey design is a little unconventional with some curved striping that follows the logo. The second concept goes a very different route that is much darker with an aggressive buff penguin logo and a vegas gold, black and grey color scheme.
  6. Next up is the Minnesota Wild. This concept uses logos that were prototypes in the team's inaugural season. Follow this link to see all of the really cool unused logos and jerseys that the Wild considered. Personally I'm a big fan of all of them. This concept uses a fairly simple striping pattern on the home and away but makes the stripes jagged and rough. The third jersey uses a tree pattern on the hem which is something I always wished the Wild would have done on a jersey.
  7. Next up is another Washington Capitals concept. This time using a prototype Weagle logo from the 2007 rebrand. I think I like the version that they went with a little more than this prototype but this one still does the job well. The jerseys are similar to the Capitals Reebok Edge jerseys bit with the design going all the way up the arms and having more defined side panels. The third jersey is a bit of an update the Capitals original jerseys with the updated logo and stars on the front. Link to the Icetheics NHL Prototype video. This logo appears at 7:25
  8. Next up is another concept for the Canucks. This time using a logo that was proposed for the 1997 rebrand. This logo uses an early version of the orca with a very interesting color scheme of blue, yellow and black. I'm a big fan of this logo and color scheme and I think I may actually like it better than what the team went with. For the jerseys the home and away use a V striping across the hem and arms with the unique blue color taking center stage. The third jersey is a bit of a throwback to the Flying V jerseys of the 80s with the new color scheme. Link to the icethetics NHL Prototypes video. This Canucks logo is shown at 5:11 into the video.
  9. Next up is the Hampton Roads Rhinos. This was a proposed NHL expansion team in 1996 that was set to play in Norfolk, Virginia. The team never came to be and has lived in infamy ever since. The proposed logo from the team is obviously quite hideous and would have easily been the league's worst team logo if the team had used it on the ice. The cartoon rhino and wordmark look more suitable for a beer league squad then a professional franchise. My concept uses a sharp design with curved stripes that come down from the arms to the hem. The alternate jersey uses the wordmark on the front with striping that cuts the jersey colors in half. Link to some info on this proposed team
  10. Next up is a concept for the Dallas Stars using a set of prototype logos from their 2013 rebrand. This set is very different from what they ended up using and features a roundel primary with a blue, red, and gold color scheme. The primary jerseys feature a unique chest stripe and the 3rd jersey uses the Texas logo on the front with a Texas flag inspired design on the sleeves. Link to the Icethetics video which shows these logos and some other concepts at 5:56 in the video.
  11. Next up is another Phoenix Coyotes Concept. This one uses a prototype logo from the team's 2003 rebrand. This logo was one of many prototypes for what would become the coyote head logo that is still used by the team today. This prototype logo is different then the final version but I really don't think it's a worse logo overall. The jersey design is similar to the striping from the rebrand but adding more sand and black to the color scheme to make everything pop a little more. I never liked how the Coyotes only used red and white for so long. Link to the Icethetics prototype video. The logo can be seen at 4:52
  12. Next up is another concept for the New Jersey Devils. This is based on jersey I found online that I don't think is an actual prototype but was instead made up for the New Jersey Devils Fan Club called the Devils Den. I'm not sure if this was ever used for that but it was put on a jersey shown below and either way I thought the logo was really cool and that it could work for a 90s style Devils concept. This concept goes with a fire pattern along the hem and arms and focused more on black. The third jersey is a more basic and sharp design.
  13. Next up is the Tampa Bay Lightning. This is a concept that I recently found in Icethetics wonderful video on NHL Prototypes. There are a few concepts coming up in this series inspired by this video. The sketches are seen at 5:34. These logos for the Lightning were just sketches but there are some really cool concepts in here for the rebrand in 2011. I picked the Zeus inspired logo for the primary as I really like the uniqueness of it and how it would stick out in the NHL. The secondary is the TB lightning logo shown in the sketches which also appears on the third jersey. The home and away jersey are pretty tame similar to most of Tampa's jerseys in their history. The lightning bolt is still on the pants and also appears on the shoulders. The third jersey goes a bit out of the comfort zone with some more jagged lightning striping.
  14. Next up is the Hartford Whalers. This concept uses a set of logos that were a few of many considered for when the Whalers cam into the NHL from the WHA. Many of the concepts shown in this article are earlier versions of what the Whalers would end up going with but the one I chose is something very different. This logo features two abstract whales that form a W. The concepts shown also show a blue and orange color scheme. The Whalers obviously didn't go with this but I though it would be fun to use for this concept. I'm thinking the Whalers maybe went with blue and green to differentiate themselves from the Islanders and Oilers. To deal with that I prioritized orange over blue in this concept with an orange primary jersey and helmet to give them a unique look to the NHL.
  15. Next up is a whole proposed NHL franchise, the Toronto Legacy. The Legacy were a proposed team in the late 2000's that would serve as a rival to the Leafs. The idea never got too far but the team did make a logo and jersey to show off. The logo is very average to say the least and is pretty much the most basic approach you could take at branding a hockey team in Toronto. The jerseys I came up with utilize more grey as it would make them stand out a little more to all of the other red teams in the league. The third black jersey features the Toronto skyline from the primary logo on the hem. Link to a story on the Toronto Legacy
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