GFB

I mean, the full quote was that the Lions would have “one of the best uniforms in the NFL for the next 5 years or so” so it’s not like – even here and now – these new uniforms are being considered a long-term solution

Utah Coyotes and keep the Kachinas, continuing the proud Utah tradition of their sports teams wearing another regions’ heritage like a hunting trophy

if anything, making the logo less complex at smaller sizes is typically the best solution. Regardless, it’s one of the busiest, detailed logos I’ve ever seen… it’s probably never going to work well embroidered at that size, with or without outlines

good 90s Tigers CC inspiration: bad 90s Tigers CC inspiration: if you want the tiger-in-D cap to be ruined for you forever, have you ever noticed how the old English D has an orange outline, but the tiger parts had white outlines for reasons? compare that to the superior no-outline version on the infamous one-day-navy-alternate jersey... it makes no sense.

Yeah, looks to be only a placeholder/fashion jersey, as the Packers also have the black swooshes

Lions details starting to trickle out. The confirmed things that we already knew/assumed are that the Lions pants will be more compatible with mixing-and-matching looks (Lions currently have 5 pairs of pants, but only two can be paired with the home-blue jerseys) and the numbers will be easier to read (return of white numbers or white outlines). Among the new details: WCF Patch Alternate Helmet Here's to hoping that the William Clay Ford tribute is reduced to a "hanger effect" inner collar styling or something far less noticeable; as for the blue helmet, my best guess is the blue finish sticks around with a new facemask color (since the dark grey uniforms are gone) and helmet decal (no longer team's 90th anniversary). While the jersey may not be accurate, check out the black Nike swooshes... it may speak to the return of the black alternate jersey.

probably nothing, but the Spirit of Detroit draft jersey has numbers I’ve never seen before: https://www.instagram.com/reel/C5EnDsTpywr/?igsh=OG9vdGE5MTA0ZGpw They match the DETROIT type that has been circulating below: Perhaps this is just event branding, but if the Lions have been planning to coincide these events for the last several years, they may be in the same direction. Hope this is proven untrue, as those numbers are far too similar to the Bears for my liking.

I don’t think that’s going to be the case as the coaching and on-field apparel has been mainly black for sometime with blackout logos being normal. Black is simply a popular color for apparel, especially for big guys.

Did we ever come to a consensus on the “Canes logo looks better rotated 180°” idea?

Did the bottom of the 3 fall off? Woooooooof.

mAkE tHe NuMbErS mOrE sPiKy

that’s a mockup template, nothing fanatics related

Here are the two ways I would "fix" the Avs without the black, but I don't know if they are great solutions: A ) Darken the blue and shift the hue toward a blue-green: I understand this probably isn't close to the actual original shade of blue, but in my memory and nostalgia (trading cards from the 90s and Wings/Avs rivalry tributes) this is how I remember the Avs: By pushing the blue into more of a "blue-green," it both warms and darkens the look considerably... So when I see images like this, with the blue lighter and closer to royal, it immediately feels colder and more jarring (which may be a good thing for the Avalanche, depending on your view): I think something like a darker version of the mid-00s Seahawks, or a slightly more blue-shade of Eagles midnight green would be the sweet spot: B ) Darken the burgundy and shift the blue hue slightly toward a blue-green: Look, if the Ducks don't want to use this color scheme full-time, a slightly twisted variation would work for the Avalanche. We're not going to go full-jade and the Ducks "plum" is a shade or two closer to violet than the Avs burgundy, but no one has ever said that the Mighty Ducks uniforms were unbalanced or awkward. Again, this might not be a realistic option with too much history between the two teams, but from a pure aesthetic point of view, I would be a big fan.

the old logo is from the "beats by dre" era of the early 10s while the new logo actually has some modern character and that 't' could easily be used as a stand-alone icon for an avatar or app icon

I agree, and add Vegas as a supporting point of this line of thinking as well.

I prefer the logic of the current bolts (disregarding the navy alternates, which intentionally break these rules): 1) Is the lightning bolt placed on a yellow surface? If no, the bolt is yellow. If yes, the bolt is white. 2) Is the bolt placed on a blue surface? If no, then the bolt's outline is blue. If yes, then the outline is white. People forget how disjointed the Chargers were for so long with different bolts on different surfaces with different rules and they couldn't get any form of logic or consistency: That was the one thing I appreciated about the 90s look: they made a decision and committed to the bit (white bolt, outlined in blue and then gold, always on a blue surface):

Feels far more likely like that's UA's stock shade of "dark red" and they aren't going to go to the effort of finding a "plum," or even more of a Mississippi State or Texas A&M "maroon."

That Under Armour shade of plum makes me very sad

The red and navy uniforms look good, but if the red and blue are separated by a white outline, then the biggest proponent of why they chose navy instead of royal blue goes out the window (that being navy contrasts with the mid-tone red better than royal, another mid-tone). As for the white uniform, the double outline is a bit too muddled and works better un-outlined in my opinion.

The "inversion" is that they flipped the highlights and the shadows... the dark parts of the crest are now light and the light parts are now dark. They "ghost logo"-ed their own crest. It's a little less egregious because it's a symbol and not an illustration, but the crest has less visual weight and is more intricate when inverted.

What kills this kit for me is that they inverted the colors on their badge for some insane reason... Instead of having a red crest on a white shirt, it's a white crest on a white shirt. Dumb.

This looks like an emblem embossed on the button of a pair of blue jeans.

Plus the Lakers are perhaps the preppiest team in the league. Trying to out-prep them feels like a shift from winning over the living, breathing Los Angeles community to trying to poach some of that Lakers-dominant Hollywood market. Maybe they can pull it off with the new arena and some on-court success, but that's a tall, tall order for a franchise with their history in my opinion.

via @Conrad.

There's a lot to like here... the typography is excellent as always and the primary mark with the ship-ball-compass emblem hits a sweet spot of being able to immediately pick out all three elements without a single one being too forced or heavy-handed. On the negative side, I don't care for the heavy reliance on navy/nautical blue. It's a design choice that makes sense in the context of the direction, but the Clippers have been tied to light blue and royal blue for so long and the darker blue isn't clicking for me. Even the almost entirely navy blue court and logos are giving me flashbacks of Nautica or a knock-off Tommy Hilfiger: Again, it makes total sense if you're going in this preppy sailing/nautical direction... which would certainly be a choice, but I just don't see the team leaning enough into that direction to establish it as a long-term identity in the modern NBA.