Louis Posted October 5, 2016 Share Posted October 5, 2016 CONCACAF could change its name to create a new brand image and distance itself from a "toxic" past, the president of the body that governs soccer in North and Central America and the Caribbean said on Wednesday. "We're going to go through an exhaustive process in terms of both brand, just the logo itself, and if you are going to look at the logo you might as well look at the name as well," Victor Montagliani told Reuters. "Is it (the name) conducive to the brand, do we need to change so it's a little bit more slick?," the Canadian said at the Leaders sport business conference at Chelsea's Stamford Bridge ground. http://www.reuters.com/article/us-sport-leaders-concacaf-idUSKCN12512M Link to comment Share on other sites More sharing options...
kroywen Posted October 5, 2016 Share Posted October 5, 2016 I've always hated the name CONCACAF - it sounds terribly nasally when you say it out loud, and it has too many hard "c" sounds clashing up against one another - so a name change would be more than welcome on that front. And distancing themselves as far as possible from their corrupt image would be smart. Link to comment Share on other sites More sharing options...
Ferdinand Cesarano Posted October 5, 2016 Share Posted October 5, 2016 I am just pleased to see the word "rebrand" used correctly, to mean "to change the name"! The MetroStars were rebranded as the Red Bulls; Nestle's Quik was rebranded as Nesquik; etc. By contrast, when a team changes uniforms, that's not a rebrand. Link to comment Share on other sites More sharing options...
hawk36 Posted October 5, 2016 Share Posted October 5, 2016 Why can't it just be: - North America Football Association (NAFA) - Football Association of North America (FANA) They add in Central America and the Caribbean to the name but aren't those regions IN North America? Design Hovie Studios Link to comment Share on other sites More sharing options...
dfwabel Posted October 5, 2016 Share Posted October 5, 2016 Didn't they briefly rename themselves around 15-20 years ago as "The Soccer Confederation"? Link to comment Share on other sites More sharing options...
The_Admiral Posted October 5, 2016 Share Posted October 5, 2016 No! There is no soccer sanctioning body more fun to say than CONCACAF! It's bouncy! Con-ca-caf! Con-ca-caf! bum-buh-bum! ♫ oh yeah, board goes on, long after the thrill of postin' is gone ♫ Link to comment Share on other sites More sharing options...
MJWalker45 Posted October 5, 2016 Share Posted October 5, 2016 North Central Football Confederation of the Western Hemisphere. Link to comment Share on other sites More sharing options...
Ferdinand Cesarano Posted October 5, 2016 Share Posted October 5, 2016 27 minutes ago, hawk36 said: Why can't it just be: - North America Football Association (NAFA) - Football Association of North America (FANA) They add in Central America and the Caribbean to the name but aren't those regions IN North America? Excellent thought. But realise that CONCACAF is a confederation, not a football association. Football associations (FAs) are the national governing bodies, such as the USSF (often referred to as U.S. Soccer) and the Canadian Soccer Association. So maybe something like Confederation of Football of North America, which doesn't make a pronounceable acronym. And any new name will have to work in Spanish as well. Link to comment Share on other sites More sharing options...
Louis Posted October 5, 2016 Author Share Posted October 5, 2016 29 minutes ago, dfwabel said: Didn't they briefly rename themselves around 15-20 years ago as "The Soccer Confederation"? From 1999 to 2003 or so. Link to comment Share on other sites More sharing options...
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