AntCurtain Posted January 15, 2017 Share Posted January 15, 2017 Hey guys! Its been a while since I've posted here, but I've been on a role making logos recently, and I had made this one, but something seems off. I would love to get some c&c so that I can figure out what exactly needs to be improved. Thanks! Link to comment Share on other sites More sharing options...
ImmortalChef Posted January 16, 2017 Share Posted January 16, 2017 The alternate logo looks lazy, but I like the name. It might fit better with a place like New Mexico or Arizona that is actually hot. Link to comment Share on other sites More sharing options...
El Scorcho Posted January 16, 2017 Share Posted January 16, 2017 Most of the linework is too delicate to scale particularly well. I'd suggest simplifying the whole thing a bit and making it bolder. Link to comment Share on other sites More sharing options...
AntCurtain Posted January 16, 2017 Author Share Posted January 16, 2017 3 hours ago, ImmortalChef said: The alternate logo looks lazy, but I like the name. It might fit better with a place like New Mexico or Arizona that is actually hot. I'll see what I can do for the alternate logo, since I can see what you mean. If you look in the top picture, the name actually has to do with a certain statue in Charlotte that is sort of a "landmark" of the city. The alternate logo is a variation of what is on its chest. 1 hour ago, El Scorcho said: Most of the linework is too delicate to scale particularly well. I'd suggest simplifying the whole thing a bit and making it bolder. I looked into simplifying the silver flames in the center, and "emboldening" some of the line work. What's next is obviously not a finished product, but it is definitely closer to what I want with this logo. Let me know what you guys think. More suggestions and comments are welcome! Link to comment Share on other sites More sharing options...
ImmortalChef Posted January 16, 2017 Share Posted January 16, 2017 Much better! Link to comment Share on other sites More sharing options...
Whitefoot Posted January 16, 2017 Share Posted January 16, 2017 I really like the idea of your concept. I think you need to make the "bird" part of your logo more recognizable. Other than a beak, it is hard to tell the features are of a bird. Did you use a reference image? There is a lot of detail in the flames and very little detail in the bird. You need to balance that out. Bigger bolder flames (fewer) representing feathers and more facial structure of a bird. The line work is still very thin and you are using too many outlines. Go with one thick outline and one thinner outline. 6 colors is a lot since none are for shading or highlights/lowlights. I'd try to narrow that down to 3 or 4. Link to comment Share on other sites More sharing options...
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