SportsLogos.Net News 396 Posted August 15, 2018 Double-A Eastern League Unveils New League Logo August 15, 2018 - 15:40 PMThis morning the Eastern League, a double-A member of Minor League Baseball, updated their league logo for the first time in twenty years. The new mark was designed by San Diego-based Brandiose who has been responsible for a host of […] Read More... 0 Quote Share this post Link to post Share on other sites
MJWalker45 3,781 Posted August 15, 2018 I was about to say how bland it was until I saw what it was replacing. This is a significant step forward from what they had but it still could have used somethign else. 0 Quote Share this post Link to post Share on other sites
agentrygraphics 354 Posted August 15, 2018 The fact that the white letters don't have a navy stroke on them once they breakout from the diamond shape bothers me. 6 Quote Share this post Link to post Share on other sites
Pharos04 699 Posted August 15, 2018 1 hour ago, agentrygraphics said: The fact that the white letters don't have a navy stroke on them once they breakout from the diamond shape bothers me. It stands out so much to me. I initially read it as Casterl Peague. It may translate better in patch form with some depth to the letters but as a flat logo there needs to be something else 1 Quote Share this post Link to post Share on other sites
GFB 1,599 Posted August 15, 2018 Brandiose uses unedited Wisdom Script now? This reeks of an in-house job that Brandiose was hired to "clean-up." 4 Quote Share this post Link to post Share on other sites
Gothamite 17,732 Posted August 15, 2018 2 hours ago, agentrygraphics said: The fact that the white letters don't have a navy stroke on them once they breakout from the diamond shape bothers me. Me, too. Really kills the legibility. 16 minutes ago, GFB said: This reeks of an in-house job that Brandiose was hired to "clean-up." If true, that's not exactly to their credit. The basic concept is fine, it's the execution that's so bad. 2 Quote Share this post Link to post Share on other sites
GFB 1,599 Posted August 15, 2018 41 minutes ago, Gothamite said: If true, that's not exactly to their credit. The basic concept is fine, it's the execution that's so bad. I don't disagree, but you never know what the client says is off-limits. I'm not a fan of Brandiose's "circus" mentality, but straight using a font like that is so far out of character for them as a studio, it makes me doubt they had full creative control. 1 Quote Share this post Link to post Share on other sites
Brian in Boston 1,487 Posted August 15, 2018 9 minutes ago, GFB said: I'm not a fan of Brandiose's "circus" mentality, but straight using a font like that is so far out of character for them as a studio, it makes me doubt they had full creative control. You're right. If they'd been granted complete creative control, the "E" would be anthropomorphized and swinging a baseball bat, while the "L" would be rendered as a piece of whip licorice, a strand of spaghetti, or some other foodstuff. 3 Quote Share this post Link to post Share on other sites
DNAsports 1,749 Posted August 15, 2018 Far better than it's predecessor 1 Quote Share this post Link to post Share on other sites
Discrimihater 1,082 Posted August 15, 2018 Well, that's sorted out. Can somebody do something about the PCL's lame logo? 2 Quote Share this post Link to post Share on other sites
GFB 1,599 Posted August 15, 2018 3 hours ago, Brian in Boston said: You're right. If they'd been granted complete creative control, the "E" would be anthropomorphized and swinging a baseball bat, while the "L" would be rendered as a piece of whip licorice, a strand of spaghetti, or some other foodstuff. 0 Quote Share this post Link to post Share on other sites
agentrygraphics 354 Posted August 16, 2018 19 hours ago, GFB said: Brandiose uses unedited Wisdom Script now? This reeks of an in-house job that Brandiose was hired to "clean-up." ...if that's the case, they need to use professional-grade cleaners next time. 1 Quote Share this post Link to post Share on other sites
