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New Peugeot Logo


SSmith48

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It looks like French carmaker Peugeot has recently revealed a new look, based off their logo from the 60's. I'm going to have to say I'm not a big fan of the change, as the old lion looked much more streamlined, and the shield shape is somewhat generic now for car manufacturers.

 

Old:

Peugeot removes lion's body from logo for first time in almost 50 years

 

New:

Peugeot removes lion's body from logo for first time in almost 50 years

 

1960's logo (inspired new one):

peugeot lion emblem 1961 - Google keresés | Peugeot, Car logos, Car sticker  ideas

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Initial reaction after looking at it for 5 seconds - love it.  Gonna look really nice as a badge.  The stand alone full-body logo looks cool as a badge too, but the shield should work well too.

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The old logo had the fake chrome look that plagued car logo designs from the late 90's and 2000's, and I don't really care for the shape of the lion; it feels like someone took a Heraldic lion and just made it blocky. The new logo is a much simpler and more elegant design that'll look great on the grill of a car.

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The inspiration is good and I like the shield lockup, but the execution of the lion isn't my favorite. I like the idea of using the sort of jagged edges to make interesting shapes, but they feel all too awkward and blob-ish. If that were tightened up, I think I'd love it.

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