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Portland Winterhawks' New Logo


Brian in Boston

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On 7/25/2021 at 5:30 PM, uniformity said:

It has a subtle connection to the old logo with the feathers and doesnt have a completely unnecessary mountain element. The new logo is generic. The third is hands down better in execution and it is a far more attractive logo. Portland fans should demand they use this. It's a no brainer.

The new logo focuses more on Portland than trying to hamfistedly shove in "Look, it's da feathers of da Blackhawks logo, but is not a Native person is burd so is okey!". The new logo handles it better by making that homage way more subtle.

 

There's hints of it for continuity, but it's not just shoving a headdress' feathers on a other-wise normal bird logo, which would look forced.

 

And I actually like the inclusion of Mt. Hood in the logo, because that explicitly ties the logo as being to a team in Portland, which was kinda the whole point of ditching the old logo on top of the Native imagery aspect; making a primary logo that's Portland's and not Chicago's.

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On 7/14/2021 at 7:22 PM, Bonnaroo42 said:

 

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On 7/26/2021 at 7:35 PM, Ridleylash said:

The new logo focuses more on Portland than trying to hamfistedly shove in "Look, it's da feathers of da Blackhawks logo, but is not a Native person is burd so is okey!". The new logo handles it better by making that homage way more subtle.

 

There's hints of it for continuity, but it's not just shoving a headdress' feathers on a other-wise normal bird logo, which would look forced.

I don't think the third logo looks forced at all. The four feathers clearly pay tribute to the Blackhawks logo, but they're done in a way that looks natural. If anything is hamfisted, it's Mt. Hood in the new logo.

On September 20, 2012 at 0:50 AM, 'CS85 said:

It's like watching the hellish undead creakily shuffling their way out of the flames of a liposuction clinic dumpster fire.

On February 19, 2012 at 9:30 AM, 'pianoknight said:

Story B: Red Wings go undefeated and score 100 goals in every game. They also beat a team comprised of Godzilla, the ghost of Abraham Lincoln, 2 Power Rangers and Betty White. Oh, and they played in the middle of Iraq on a military base. In the sand. With no ice. Santa gave them special sand-skates that allowed them to play in shorts and t-shirts in 115 degree weather. Jesus, Zeus and Buddha watched from the sidelines and ate cotton candy.

POTD 5/24/12POTD 2/26/17

 

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On 7/15/2021 at 10:15 AM, Survival79 said:

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Interesting details in the logo against the different backdrops.

 

The red outline blends into the red jersey so it has the same effect as the previous red jersey.

 

On the white jersey, the red outline rhymes with the number on the back. It's a style I didn't know I liked until seeing it.

 

On the black jersey, the red outline give the impression of a spaced/triple outline which rhymes with the sleeve/hem striping.

 

It looks nice. Fills roughly the same space and its close in shape. 

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