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BBC updates logo


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The British Broadcasting Corproration has revealed an update to its logo. The current logo, was introduced in 1997 and the transition has slowly begun to transition to the new look. It is the sixth iteration of the corporation's logo.





The famous BBC logo has had a makeover after audiences told the corporation its services looked "old-fashioned" and "out of date".

The three blocks incorporating the letters BBC will be slightly wider apart and will feature the corporation's own Reith font.

Named after the BBC's founder, it will replace the current Gill Sans one.




The BBC said it wanted to modernise "all aspects of our services so the experience feels coherent wherever you access our content" adding that it wanted to "join the dots" between the different BBC services "through simplified layouts and graphics".

The new BBC logo had a soft launch late last year when it began to appear on BBC Select, the corporation's streaming service for the US and Canada.




Here's a preview reel - also showcasing the updated channel idents.



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Agreed. I like how they are citing / blaming the viewers who think it was "old and outdated". Is spacing the squares out really modernising?


BTW, side note, if anyone is wondering - that preview only shows BBC One, Two and Four. BBC Three was made online only in 2016 (to save costs) but is due to return as a linear TV channel in January '22.

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