DukeofChutney Posted October 22, 2021 Share Posted October 22, 2021 The British Broadcasting Corproration has revealed an update to its logo. The current logo, was introduced in 1997 and the transition has slowly begun to transition to the new look. It is the sixth iteration of the corporation's logo. Quote The famous BBC logo has had a makeover after audiences told the corporation its services looked "old-fashioned" and "out of date". The three blocks incorporating the letters BBC will be slightly wider apart and will feature the corporation's own Reith font. Named after the BBC's founder, it will replace the current Gill Sans one. https://www.bbc.co.uk/news/entertainment-arts-58970323 Quote The BBC said it wanted to modernise "all aspects of our services so the experience feels coherent wherever you access our content" adding that it wanted to "join the dots" between the different BBC services "through simplified layouts and graphics". The new BBC logo had a soft launch late last year when it began to appear on BBC Select, the corporation's streaming service for the US and Canada. Here's a preview reel - also showcasing the updated channel idents. Link to comment Share on other sites More sharing options...
stumpygremlin Posted October 22, 2021 Share Posted October 22, 2021 If you have a new proprietary font, I get changing it, but why make the other changes? It seems so arbitrary and unnecessary to split the boxes and shrink the letters the way they have. Just change for the sake of change. Link to comment Share on other sites More sharing options...
DukeofChutney Posted October 22, 2021 Author Share Posted October 22, 2021 Agreed. I like how they are citing / blaming the viewers who think it was "old and outdated". Is spacing the squares out really modernising? BTW, side note, if anyone is wondering - that preview only shows BBC One, Two and Four. BBC Three was made online only in 2016 (to save costs) but is due to return as a linear TV channel in January '22. Link to comment Share on other sites More sharing options...
neo_prankster Posted October 22, 2021 Share Posted October 22, 2021 The BBC's best on-air look was this: The Fictional Story of Austus Link to comment Share on other sites More sharing options...
TrueYankee26 Posted October 22, 2021 Share Posted October 22, 2021 The old one with Gill Sans will always scream Great Britain/United Kingdom to me. trueyankee26.wordpress.com Link to comment Share on other sites More sharing options...
The_Admiral Posted October 23, 2021 Share Posted October 23, 2021 Anything Gill Sans screams United Kingdom. That's the British typeface to me. I think not to use it for the BBC is foolish. ♫ oh yeah, board goes on, long after the thrill of postin' is gone ♫ Link to comment Share on other sites More sharing options...
DukeofChutney Posted October 24, 2021 Author Share Posted October 24, 2021 I've never really thought of Gill Sans being particually British - even despite being created here. This sounds like a thread in the making. We have national birds, national flowers and a plethora of other national symbols.. so why not national fonts? Link to comment Share on other sites More sharing options...
DTConcepts Posted October 25, 2021 Share Posted October 25, 2021 15 hours ago, DukeofChutney said: This sounds like a thread in the making. We have national birds, national flowers and a plethora of other national symbols.. so why not national fonts? The official font of the United States: "You ain't gonna learn what you don't wanna know..." Link to comment Share on other sites More sharing options...
DukeofChutney Posted October 25, 2021 Author Share Posted October 25, 2021 I'm sure others opinions might differ. Now I've got to start a full thread to where this goes... Link to comment Share on other sites More sharing options...
The_Admiral Posted November 14, 2021 Share Posted November 14, 2021 On 10/24/2021 at 9:45 PM, DTConcepts said: The official font of the United States: Official font of Regina, maybe. ♫ oh yeah, board goes on, long after the thrill of postin' is gone ♫ Link to comment Share on other sites More sharing options...
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