New-ish Sprite logo

[Cujo]

Before:

After:

[DCarp1231]

Makes sense I guess. The company said they’d start putting the drink in clear bottles “for environmental reasons” when in reality all it’s for is so you don’t notice the bottles in trash heaps and landfills

 

[BBTV]

https://thedieline.com/blog/2022/5/20/sprite-undergoes-global-brand-refresh?

 

If you can make it past this line "The new typeface is bold and projects strength and youthfulness to appeal to Gen Z consumers", it actually makes a lot of sense, and I like the update.

 

My only criticisms are that the black on green on the "zero" versions is a little hard to read, and after the Coca Cola refresh last year, I mistakenly grab regular Coke instead of Coke Zero since the labels are both red and only the lettering is changed.  I usually catch it right away, but not always if I'm in a rush.  Also there should be some more yellow somewhere, but I get why there's not.

[BadSeed84]

Shame, I always liked Diet Sprite/Sprite Zero when it has the white background most and it would look good in the new look.

Do wish there was a lemon/lime dotting the i as well.

 

Nothing will ever top this.

 

[WestCoastBias]

As a Sprite Zero addict, I'll miss the white label. I like the new clear bottles though, looks good. 

[TrueYankee26]

On 8/26/2022 at 11:47 AM, EddieJ1984 said:

Shame, I always liked Diet Sprite/Sprite Zero when it has the white background most and it would look good in the new look.

Do wish there was a lemon/lime dotting the i as well.

 

Nothing will ever top this.

 

I second the 90s-2000s Sprite look being the best

[Ferdinand Cesarano]

On 8/26/2022 at 11:47 AM, EddieJ1984 said:

Nothing will ever top this.

 

 

In hideousness, maybe. A gradient? A drop shadow? Ack! Get that mess out if here. 

[pepis21]

On 8/26/2022 at 5:47 PM, EddieJ1984 said:

Nothing will ever top this.

 

"First thing first obey you thirst"

Many great memories with that logo.

Btw here in Poland bottle became clear too but previous logo stays so I guess it would be change in next year.

[Cujo]

On 8/26/2022 at 9:47 AM, EddieJ1984 said:

Shame, I always liked Diet Sprite/Sprite Zero when it has the white background most and it would look good in the new look.

Do wish there was a lemon/lime dotting the i as well.

 

Nothing will ever top this.

 

 

Same 90s energy

 

[BadSeed84]

First off, love that Dr Pepper as well.

Also I have seen both the old green bottles with new label and clear bottles with old label, here is the latter.

 

 

 

While Sprite I think looks fine in the clear bottles, poor Ginger Ale lookin weird lol.

[DCarp1231]

The ultimate “if it ain’t broke, don’t fix it” of 90s-early 2000s soft drink branding