Cujo Posted August 26, 2022 Share Posted August 26, 2022 Before: After: Link to comment Share on other sites More sharing options...
DCarp1231 Posted August 26, 2022 Share Posted August 26, 2022 Makes sense I guess. The company said they’d start putting the drink in clear bottles “for environmental reasons” when in reality all it’s for is so you don’t notice the bottles in trash heaps and landfills Link to comment Share on other sites More sharing options...
BBTV Posted August 26, 2022 Share Posted August 26, 2022 https://thedieline.com/blog/2022/5/20/sprite-undergoes-global-brand-refresh? If you can make it past this line "The new typeface is bold and projects strength and youthfulness to appeal to Gen Z consumers", it actually makes a lot of sense, and I like the update. My only criticisms are that the black on green on the "zero" versions is a little hard to read, and after the Coca Cola refresh last year, I mistakenly grab regular Coke instead of Coke Zero since the labels are both red and only the lettering is changed. I usually catch it right away, but not always if I'm in a rush. Also there should be some more yellow somewhere, but I get why there's not. "The views expressed here are mine and do not reflect the official opinion of my employer or the organization through which the Internet was accessed." Link to comment Share on other sites More sharing options...
BadSeed84 Posted August 26, 2022 Share Posted August 26, 2022 Shame, I always liked Diet Sprite/Sprite Zero when it has the white background most and it would look good in the new look. Do wish there was a lemon/lime dotting the i as well. Nothing will ever top this. Link to comment Share on other sites More sharing options...
WestCoastBias Posted August 26, 2022 Share Posted August 26, 2022 As a Sprite Zero addict, I'll miss the white label. I like the new clear bottles though, looks good. Link to comment Share on other sites More sharing options...
TrueYankee26 Posted August 27, 2022 Share Posted August 27, 2022 On 8/26/2022 at 11:47 AM, EddieJ1984 said: Shame, I always liked Diet Sprite/Sprite Zero when it has the white background most and it would look good in the new look. Do wish there was a lemon/lime dotting the i as well. Nothing will ever top this. I second the 90s-2000s Sprite look being the best trueyankee26.wordpress.com Link to comment Share on other sites More sharing options...
Ferdinand Cesarano Posted August 27, 2022 Share Posted August 27, 2022 On 8/26/2022 at 11:47 AM, EddieJ1984 said: Nothing will ever top this. In hideousness, maybe. A gradient? A drop shadow? Ack! Get that mess out if here. Link to comment Share on other sites More sharing options...
pepis21 Posted August 27, 2022 Share Posted August 27, 2022 On 8/26/2022 at 5:47 PM, EddieJ1984 said: Nothing will ever top this. "First thing first obey you thirst" Many great memories with that logo. Btw here in Poland bottle became clear too but previous logo stays so I guess it would be change in next year. Link to comment Share on other sites More sharing options...
Cujo Posted August 28, 2022 Author Share Posted August 28, 2022 On 8/26/2022 at 9:47 AM, EddieJ1984 said: Shame, I always liked Diet Sprite/Sprite Zero when it has the white background most and it would look good in the new look. Do wish there was a lemon/lime dotting the i as well. Nothing will ever top this. Same 90s energy Link to comment Share on other sites More sharing options...
BadSeed84 Posted August 29, 2022 Share Posted August 29, 2022 First off, love that Dr Pepper as well. Also I have seen both the old green bottles with new label and clear bottles with old label, here is the latter. While Sprite I think looks fine in the clear bottles, poor Ginger Ale lookin weird lol. Link to comment Share on other sites More sharing options...
DCarp1231 Posted August 29, 2022 Share Posted August 29, 2022 The ultimate “if it ain’t broke, don’t fix it” of 90s-early 2000s soft drink branding Link to comment Share on other sites More sharing options...
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