Brian in Boston Posted November 20, 2008 Share Posted November 20, 2008 The Women's Professional Soccer (WPS) franchise representing the San Francisco Bay Area has unveiled a name and logo. The team will be known as FC Gold Pride. The logo is...What an abysmal effort - or, rather, lack thereof. The team name is a mash-up of two disparate elements. Either pick Gold (to recognize the region's role in the Gold Rush of 1849) or Pride (to tie-in to the idea of a pride of lionesses)... but, for crying out loud, choose one. As for the logo, it looks like it was designed by the president of a high school art club to adorn a yearbook cover (circa 1982).Frankly, this a classic example of an ownership group failing to recognize that the branding of a professional sports franchise should be handled professionally. Invest the time, money and effort to do things correctly. Link to comment Share on other sites More sharing options...
Krona Posted November 20, 2008 Share Posted November 20, 2008 You didnt even touch on the third meaning. "Pride" has another meaning in san francisco, and specifically in womens athletics. im not trying to be cheeky either. if there is a gay/lesbian connotation, i think that would be pretty cool for a sports franchise Link to comment Share on other sites More sharing options...
Brian in Boston Posted November 20, 2008 Author Share Posted November 20, 2008 if there is a gay/lesbian connotation, i think that would be pretty cool for a sports franchiseAccording to the press release accompanying the unveiling, there is no such connotation to the team's name.The team name, Pride, was selected by owners Brian and Nancy NeSmith and is derived from the reference to a group of lions. A lioness, prominently featured in the team's black and gold logo serves as an icon for the team's qualities of teamwork, strength and skill. Lioness are the providers of the pride and are often seen as the pinnacle of hunting prowess. Each lioness has a specific role within the group and work as a team to serve the greater good of the pride.Additionally, the press release reveals that the club name is FC Gold, with Pride serving as the team's official nickname. Hence, FC Gold Pride. Link to comment Share on other sites More sharing options...
Sodboy13 Posted November 20, 2008 Share Posted November 20, 2008 Well, I never thought anything would make me long for the Bay Area CyberRays, but here we are.Ridiculousness of the name aside, look at that wordmark for five seconds, and you'll wonder how anyone in their right mind decided that looked finished. On 1/25/2013 at 1:53 PM, 'Atom said: For all the bird de lis haters I think the bird de lis isnt supposed to be a pelican and a fleur de lis I think its just a fleur de lis with a pelicans head. Thats what it looks like to me. Also the flair around the tip of the beak is just flair that fleur de lis have sometimes source I am from NOLA. PotD: 10/19/07, 08/25/08, 07/22/10, 08/13/10, 04/15/11, 05/19/11, 01/02/12, and 01/05/12. Link to comment Share on other sites More sharing options...
DarkJourney Posted November 20, 2008 Share Posted November 20, 2008 Like this league will last anyway Link to comment Share on other sites More sharing options...
AJM Posted November 20, 2008 Share Posted November 20, 2008 What high school did they steal this logo from? (MLF) Chicago Cannons, (IHA) Phoenix Firebirds - 2021 Xtreme Cup Champions (WAFL) Phoenix Federals - WAFL World Bowl XII Champions (Defunct) Link to comment Share on other sites More sharing options...
ManCalledAmp Posted November 21, 2008 Share Posted November 21, 2008 If Pride is merely the nickname, why is the actual team name (FC Gold) so tiny on the logo compared to PRIDE.Not awful, but still pretty bad. Go Gators. Go Blue Raiders. Go Commodores. Go USC Trojans.Preds & Avs. Braves, Rays, & Dodgers. Titans, Colts, Broncos, Cardinals. Grizzlies. 14ers, Jam. Team Spirit + Laziness = Yay. Link to comment Share on other sites More sharing options...
Blackjack76 Posted November 21, 2008 Share Posted November 21, 2008 Correct me if I am wrong, but doesn't Adrenalin handle all of the branding work? Link to comment Share on other sites More sharing options...
DGivens87 Posted November 21, 2008 Share Posted November 21, 2008 The Women's Professional Soccer (WPS) franchise representing the San Francisco Bay Area has unveiled a name and logo. The team will be known as FC Gold Pride. The logo is...What an abysmal effort - or, rather, lack thereof. The team name is a mash-up of two disparate elements. Either pick Gold (to recognize the region's role in the Gold Rush of 1849) or Pride (to tie-in to the idea of a pride of lionesses)... but, for crying out loud, choose one. As for the logo, it looks like it was designed by the president of a high school art club to adorn a yearbook cover (circa 1982).Frankly, this a classic example of an ownership group failing to recognize that the branding of a professional sports franchise should be handled professionally. Invest the time, money and effort to do things correctly.Ha, you beat me to it, fellow Brian. I got their press release earlier this week, and threw up a little bit in my mouth when I saw it. I'm all about women's soccer, but c'mon - if you want the audience to take it seriously, don't dish out this half baked logo and then expect us not to puke in our own mouths. Besides...FC Gold Pride? Really? That doesn't sound forced at all. A large cheese pizza, just for me.New England's source for soccer newsAnd hey, I made it to ESPN! Link to comment Share on other sites More sharing options...
Jigga Posted November 22, 2008 Share Posted November 22, 2008 If Pride is merely the nickname, why is the actual team name (FC Gold) so tiny on the logo compared to PRIDE.Not awful, but still pretty bad.Not awful...much worse. Like worse than Austin Aztex awful.This looks like it was traced from a clip-art coloring book or something. Yeesh and a half. On January 16, 2013 at 3:49 PM, NJTank said: Btw this is old hat for Notre Dame. Knits Rockne made up George Tip's death bed speech. Link to comment Share on other sites More sharing options...
Sodboy13 Posted November 22, 2008 Share Posted November 22, 2008 It's amazing how the more you look at that logo, the more basic, mind-blowing flaws you see with it. The perspective is just a cavalcade of fail. Check out the legs. The lion looks as if it only has a right front and left rear leg. And the left ear actually seems to be growing off of that single rear leg. And then there's the tail, which varies in thickness like a squiggle, and curves unnaturally around the outline of the soccer ball.We rip on a lot of stuff here. But absolutely unmitigated crap like this puts the flaws of other designs in perspective. This would get laughed out of the Concepts forum straight into the Graveyard. On 1/25/2013 at 1:53 PM, 'Atom said: For all the bird de lis haters I think the bird de lis isnt supposed to be a pelican and a fleur de lis I think its just a fleur de lis with a pelicans head. Thats what it looks like to me. Also the flair around the tip of the beak is just flair that fleur de lis have sometimes source I am from NOLA. PotD: 10/19/07, 08/25/08, 07/22/10, 08/13/10, 04/15/11, 05/19/11, 01/02/12, and 01/05/12. Link to comment Share on other sites More sharing options...
Ben7 Posted November 24, 2008 Share Posted November 24, 2008 horrible name and logoWPS Washington Freedom is my fave of the lot Link to comment Share on other sites More sharing options...
Recommended Posts
Archived
This topic is now archived and is closed to further replies.