Rebrand

[Davidson]

Its been bothering me for a while that I use a number of different variations on my brand for the different aspects of what I do. Primarily I am a motion graphics designer and animator, but secondarily I have become more involved doing sport design stuff. Until now, the two identities I have used have been quite disparate and unrelated. With that in mind I wanted a simple update that used a single brand but had two different aspects to it that could be used for the two discreet purposes.

So here below is the design I have decided upon. The straight version used for MoGraph and the outlined version used for the Sports Identity.

And so far I have implemented it on my Sports Logo portfolio page on cargo collective: Fraser Davidson Sports Identity

And here in my Concept Motion portfolio.

Let me know what you reckon.

Fraser

[BJK Design]

Sounds like a good idea to have two variations if you want to keep the sports design separate from your motion work. I'm liking the sports design mark more because the white on black pops better.

As always, nice work!

[TopCat]

I like your old logo more, but these are also good. I think the colors should be more vibrant like the old logo, but you don't need me giving you advice, lol.

[CS85]

I love the new look, Davidson, your work is always incredible. Well done.

[Mings]

Hmm....I hate to dissent here but when I look at the logo I see a backwards e and lowercase b. What I liked about the previous logo is that it read as an F D. As far as style and craft goes, its great.

[north dakota]

Amazing

[VC//]

I like this update, it's clean.

[STL FANATIC]

Hmm....I hate to dissent here but when I look at the logo I see a backwards e and lowercase b. What I liked about the previous logo is that it read as an F D. As far as style and craft goes, its great.

I unfortunately have to agree.

I do see the F, but rather than seeing a D I see a b.