WideRight Posted September 1, 2011 Share Posted September 1, 2011 Augustana College (Div III) in Rock Island, IL has revealed new athletic logos, apparently made in-house rather than an outside contract. I think the main logo (viking head) is really solid. The wordmark is a little forced.You can see it here: My link Link to comment Share on other sites More sharing options...
raysox Posted September 1, 2011 Share Posted September 1, 2011 I like the logo, but not feeling the scripts at all. @MichaelDanger19 | Dribbble Link to comment Share on other sites More sharing options...
rtrich11 Posted September 2, 2011 Share Posted September 2, 2011 Wordmarks not so good. The viking character looks a little overweight, too. cafepress.com/artbyrichards Link to comment Share on other sites More sharing options...
winghaz Posted September 2, 2011 Share Posted September 2, 2011 I like the wordmark. It looks churchy, which is appropriate for a Lutheran college. Link to comment Share on other sites More sharing options...
missouri tigers Posted September 2, 2011 Share Posted September 2, 2011 Overall its pretty good, not anything too special though.But I'm not a fan of the font choice for the wordmark & AC logo. They would have been better off with a more collegiate type font IMO. Link to comment Share on other sites More sharing options...
haomach Posted September 2, 2011 Share Posted September 2, 2011 I grew up in East Moline. I used to go the the library at Augustana ( the old one) when I was in high school for research. I would agree, there are other nice colleges in safer places. Link to comment Share on other sites More sharing options...
WideRight Posted September 2, 2011 Author Share Posted September 2, 2011 Who are you agreeing with? No one talked about Augustana being unsafe or in an unsafe place. Link to comment Share on other sites More sharing options...
WJMorris3 Posted September 2, 2011 Share Posted September 2, 2011 Maybe I'm nuts, but I thought the Augustana that was the Vikings was in North Dakota. Link to comment Share on other sites More sharing options...
WideRight Posted September 2, 2011 Author Share Posted September 2, 2011 There is a second Augustana College in South Dakota. They were both part of the same church/school but they split up at some point long long ago (Swedish Lutherans vs. Norwegian Lutherans). Augustana in IL is Swedish, in SD they are the Norwegian branch. Link to comment Share on other sites More sharing options...
KCScout76 Posted September 3, 2011 Share Posted September 3, 2011 The viking character looks a little overweight, too.He's overweight because that's what Vikings do, they Rape, Pillage and burn. After all that, you'd be hungry too. Sitting in the boat all winter, you don't know where your next meal will come from so you tend to eat a lot.Solid logo, I agree about the wordmark. It's weak. But didn't they just change their logo about 8-9 years ago?Are these their old logos? Kansas City Scouts (CHL) Orr Cup Champions 2010, 2019, 2021 St. Joseph Pony Express (ULL) 2023 Champions Kansas City Cattle (CL) Link to comment Share on other sites More sharing options...
OrangeBalloonCoast Posted September 3, 2011 Share Posted September 3, 2011 The viking character looks a little overweight, too.He's overweight because that's what Vikings do, they Rape, Pillage and burn. After all that, you'd be hungry too. Sitting in the boat all winter, you don't know where your next meal will come from so you tend to eat a lot.Solid logo, I agree about the wordmark. It's weak. But didn't they just change their logo about 8-9 years ago?Are these their old logos?No, those are the logos of Augustana College in Sioux Falls, South Dakota. Link to comment Share on other sites More sharing options...
winghaz Posted September 4, 2011 Share Posted September 4, 2011 As a Norwegian Lutheran, I just have to say ... doggone Swedes. Link to comment Share on other sites More sharing options...
Brian in Boston Posted September 4, 2011 Share Posted September 4, 2011 The wordmark is a little forced.... not feeling the scripts at all.Wordmarks not so good.But I'm not a fan of the font choice for the wordmark & AC logo. They would have been better off with a more collegiate type font IMO.I agree about the wordmark. It's weak.The wordmark in Augustana College's new athletic branding package is simply an outlined version of the wordmark used by the school as a whole. Clearly, a choice was made to have some component of the athletic department's brand identity tie-in to the school's existing overall identity package, and it was decided that sharing the same wordmark was the most practical way to achieve this goal. In any event, Augustana's new athletic identity package represents a major upgrade over what they had been using. Link to comment Share on other sites More sharing options...
WideRight Posted September 4, 2011 Author Share Posted September 4, 2011 Yeah, for the past 4-5 years they had been using a viking ship logo, which was OK in general, but not a great sports logo. Didn't work on uniforms very well. This one will definitely be more visible and marketable. I suspect the football helmets will remain the traditional Augie script from the 1970's and 1980's when they regularly won national championships and when Ken Anderson played. Link to comment Share on other sites More sharing options...
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