Viper Posted April 23, 2012 Share Posted April 23, 2012 The NLL's Minnesota Swarm had their annual "Black Out Cancer" game last night, and of course unveiled a black alternate uni for the occasion.Unlike their two previous cancer-awareness night jerseys, which were merely recolors of their regular jerseys, this one features a different jersey design - and a completely new logo and wordmark. Though the Swarm organization have not said anything about a rebrand being in the works for next season, I find it hard to believe they'd go to all the trouble of making a whole new logo just for a one-off event like this. So, to me this move screams "sneak preview of new look for 2013" (albeit, presumably, in the usual blue and yellow next time). Here are the jerseys:And here is a close-up of the redesigned Swarm logo:For comparison, here are the current regular Swarm unis:Aside from the redesigned logo, the biggest change is that they (wisely) ditched the sleeve stripes so that the TV numbers on the sleeves can be seen more easily. The shorts don't have stripes either, but they don't have any other features either, which may mean they simply wore their black practice/warm-up shorts in game last night to complete the look. Link to comment Share on other sites More sharing options...
-kj Posted April 23, 2012 Share Posted April 23, 2012 That logo's a solid downgrade from their usual stuff. Buy some t-shirts and stuff at KJ Shop! KJ Branded | Behance portfolio POTD 2013-08-22 On 7/14/2012 at 2:20 AM, tajmccall said: When it comes to style, ya'll really should listen to Kev. Link to comment Share on other sites More sharing options...
Viper Posted April 23, 2012 Author Share Posted April 23, 2012 That logo's a solid downgrade from their usual stuff.Looks to me like they're trying to combine their two current "bug" logos (the bumblebee wordmark and the lax-stick dragonfly) into a single mutant bug. That said, I'd need to see it in blue and yellow before passing judgment myself. Link to comment Share on other sites More sharing options...
Jer15 Posted April 23, 2012 Share Posted April 23, 2012 I can see that fusion of the 2 logos being the inspiration for sure. I really like the "lax-stick dragonfly" logo and I think they should stick to that logo. GTA United(USA) 2015 + 2016 USA Champions/Toronto Maroons (ULL)2014, 2015 + 2022 Gait Cup Champions/Toronto Northmen (TNFF) Link to comment Share on other sites More sharing options...
waltere Posted April 24, 2012 Share Posted April 24, 2012 I feel SO dumb now. It wasn't until seeing you guys say it in this thread that I clocked that the dragonfly doubled as a lacrosse stick 1 hour ago, BringBackTheVet said: sorry sweetie, but I don't suck minor-league d CCSLC Post of the day September 3rd 2012 Link to comment Share on other sites More sharing options...
fumbler Posted April 24, 2012 Share Posted April 24, 2012 I can see that the swarm are trying to keep thier brand fresh and appealing, tho this new alternate is not as smart as the two they currently have. RICHMOND TIGERS Link to comment Share on other sites More sharing options...
CDixonDesign Posted April 24, 2012 Share Posted April 24, 2012 I'd consider the new chest logo a downgrade...For what it's worth, the Swarm really could have a great look. The combination of honeycomb and sleeve stripes just looks way to overdone in my opinion. I few solid tweaks to make those elements more subtle could do wonders... Link to comment Share on other sites More sharing options...
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