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AFC Bournemouth reveal new logo


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A reasonable enough update but, like marble21 and Gothamite say respectively, the club name would look better in white and gradients aren't the greatest look.

A white shield would probably look better against the red and black striped shirt but not as good on its own.
I've seen a keyline version with a little bit of gold outlining, to stand out against black/darker backgrounds. Looks alright.

Anyway, nice to see a club not totally hellbent on binning its identity...

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Not really a fan. It looks like a woman heading the ball and the ball is the old 1970's world cup style which makes it seem dated to that era.

It's a homage to Dickie Dowsett, a prolific scorer for the club in the 1950s and 1960s, and something of a cult hero at Dean Court.

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