The name of the game isn't to post a logo of a company that failed. I'll try spell it out for y'all. Company A has a classic logo, great business success for years, decades, etc. Company starts to flounder, or just decides to move in a different direction. They re-brand, try to make things look fresh or heading in a new direction. Company tanks and is no more. The last logo they had would be associated with failure, because this is when they failed. Classic logo still reminds people that the company was once good or successful. The blockbuster logo above does not work here, because they were a very successful company for a long time with that logo. They are still around, kinda. If they change logos now, and this new venture doesn't work, then THAT logo can be posted.