henburg

This rebrand feels so opposite of a normal Steve Ballmer decision in that it's very restrained and traditionally-inspired, but there's no question that these are an upgrade. The script's return is a big win.

I think you're correct to an extent, although I wouldn't be so sure that it's quite as malicious or even planned as you say. I don't necessarily see Nike as designing planned obsolescence in their football uniforms, but most teams requesting new looks are ones that wish to mark new eras in their franchise and tap into a younger, more trendy image that they likely lack currently. The nature of trends of course is that what was once fresh and futuristic quickly becomes stale, so a sort of cycle is created as the fanbase quickly tires of the once trendy look and yearns for something more nostalgic. It's a phenomenon that's acutally pretty natural in lots of areas of design I think.

This new Lightning third jersey is mediocrity to a tee. There's absolutely nothing wrong with it, but that's also why it feels so forgettable and uninteresting to me overall. The only things that I really like are the embroidery treatment on the logo and the drop shadow on the numbers. The rest just feels like a catalogue order for a college club team.

The logo moving down from the base of the collar is the biggest question mark for me with this new template. There's literally no advantage to removing it from where it was before, and you're further cluttering that space where the names have already been shrunken down. The only reason behind it that it could potentially streamline production to keep the elements closer together so that they can be applied in fewer steps, but that may just be some of the Fanatics reputation affecting my thought process

Does this entail a logo change as well for the Jets? Or will they revert more to the Sack Exchange with a logo swap?

I agree, it's ultimately the element that kills the uniform as a whole. To me, it screams design by committee decision after they had likely moved far along in the process with the sword yoke design before realizing that would only feature columbia blue on the sleeve cuffs (which would be obscured on half of the players) and a thin number outline. It was a total switch in color balance that probably freaked a lot of executives out, and as a result led to throwing that in at the last minute. The current uniforms could work if you eliminated the armpit squares, rework the number font, and match the pant stripes to the helmet stripe. They wouldn't necessarily be my favorite Titans uniforms and would still suffer from color balance issues, but they would at least work as a cohesive idea.

Titans official reporter says no new uniforms coming this year. I could still see perhaps some minor tweak that most people wouldn't notice being behind the sources saying otherwise, but that likely ends that rumor.

I think that the only chrome helmet setup that even kinda works is LA, and those would still look 100x better if they were simply a metallic sliver finish. I'd much prefer more teams to try a matte finish like what the Coyotes opted into with their third jerseys. Would fit most teams' jerseys better and still adds a really nice elevated touch to the uniform

This is a great breakdown of something I think that can be seen a lot in new logo designs. I think that everybody loves meaning behind design decisions and wants great storytelling to help sell their ideas, but going too far with it can come at the cost of a better and simpler idea. The logo that the Browns ended up picking for the Dawg Pound is a great example of this problem I think. The design is mostly fine, but it has some odd visual aspects simply because the designer wanted to create something that had as much local symbolism in it as possible rather than something that simply portrays a dog well. There are some instances that incorporate the symbolism pretty naturally, like the helmet stripe that nearly all of the concepts featured. However, did the dog really need an unnatural, lumpy highlight in its ear that can sort of be skewed to look like Ohio? Or the weird helmet shape over the right eye? We're losing sight of the point and making the form take a backseat to every idea of what Cleveland is that you could possibly think of. For the Falcons and Eagles, I see those as sort of happy design coincidences. If you see an F or an E in those logos then that is like a fun easter egg for the viewer, but it's definitely not what the logo aims to depict. To compare them to something like the Bengals B logo that is literally just a letterform with a texture is not accurate.

That guy must have confused Tennessee with the old New York Titans...

I would be very skeptical about anything that mentions the Titans considering there hasn't even been inklings of a rumor until now, but I would certainly be open to a change

These are really great, I love the update in particular. I know that you're trying to emulate the original Roughnecks jerseys with the small notch where the side panels meet the sleeves, but I think that if you lined them up then this concept would be pretty much perfect. I always interpreted that as an imperfection in the original template rather than a design feature.

Thinking it's dumb is fine, I agree that placing "5280" on a Broncos uniform would be dumb. That said, feigning obliviousness toward generally well known cultural facts does not reflect well on that point. For the record, you were called obtuse because outside of claiming to be unaware of Georgia's status as the Peach state, your exact argument was "I would have no idea which team this uniform belongs to" referring to a uniform with Hawks logos on it.

Michigan in any of these combos against Washington in Gold-Purple-Gold would've been a fantastic visual matchup, one of the best in recent years. Funny how both teams ended up fumbling their combos and taking all of the vibrant colors out of the matchup.

I am really concerned about what the potential new Lions' uniforms will look like considering their recent fixation with the blank pants and monochrome combos. Their current set is great and I just feel confident that any change will be for the worse.

It's not the worst monochrome combo out there, but what a shame really. I was already rooting for Washington and this makes it easier

I would dare to say that most average people don't remember or had even heard of the original UFL. The name also makes sense here at least.

!!!

I think it's an odd angle to phrase it as "squatting on the Oilers colors" when it was the Oilers organization itself that just incorporated navy blue and silver into their existing color scheme after a couple of seasons in their new home. Sure, the Titans current looks sucks, but that doesn't give the Texans a right to encroach on their brand. The Texans have now had decades to establish something memorable and new on their own, and while they have a great logo, the brand as a whole remains stale. It just feels super desperate and misguided for them to now try and backtrack to tap into this nostalgia.

This is literally just the Titans color scheme. I just think it's so weird that people seem to want for them to rebrand to be more similar to one of their division rivals.

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How can you not love this?

Interesting insight, your points remind me a lot of some of the arguments I see surrounding grey facemasks in football. Some people prefer the neutral look almost like it's not a part of the uniform at all, whereas others see the grey having the opposite effect and sticking out. Speaking for myself here, I don't see the pieces of the uniform in the same way that you do, and I find that in many cases the white helmet actually sticks out more simply because it throws the uniform color balance off in many cases. Looking at the Canes and Leafs specifically, to me the colored helmets paired with the white really just feel right, like the uniform could have looked that way all along if not for helmets being standardized in the way that they were initially.

Allowing teams to wear colored helmets on the road is a huge win. "It's always been done that way" is almost never a good reason to keep doing something. I mean just look at the difference between these two looks- I mean the copycat Rangers script still stinks, but what was really generic before instantly becomes much more interesting and balanced. Of course some teams will look better with the traditional white helmets, and I imagine that those wont experiment too much even after this ruling, but I feel good that it will greatly benefit a lot of teams with dull road looks.

Give me this combo with white or red pants and that would be a great new base for a new Texans look. The blue pants make this lame though.