NoE38_Concepts Posted February 4, 2016 Share Posted February 4, 2016 This is a concept logo I made for the Chicago fire. I kept the c and the color scheme. C&C is appreciated! @noe38concepts (Instagram - Twitter) Link to comment Share on other sites More sharing options...
Discrim Posted February 5, 2016 Share Posted February 5, 2016 I figure one thing, if the Fire had something crappy like the old San Jose Clash, or were simply Chicago SC, this would be an upgrade. Unfortunately, compared to the real thing, this is aggressively bland. It'd either be seen as a terrible Cubs ripoff or the Seinfeld of crests: a symbol that didn't symbolize anything. The real thing, by contrast, take away the text, and people would still see it and think "Oh, a firefighter tribute." A strong mind gets high off success, a weak mind gets high off bull Link to comment Share on other sites More sharing options...
Morgan33 Posted February 5, 2016 Share Posted February 5, 2016 Give the "C" a white stoke for contrast Link to comment Share on other sites More sharing options...
BigRed618 Posted February 5, 2016 Share Posted February 5, 2016 Instead of giving critique, I want to ask a question. What do you think of this concept of yours? Do you really think this is an improvement over what they have now? If so, why do you think that? Link to comment Share on other sites More sharing options...
Go Red Sox! Posted February 5, 2016 Share Posted February 5, 2016 There's no need to love or like their current mark, but it's definitely striking and therefore unique. It's absolutely distinguishing. Whereas yours is just a roundel logo (no offense, because personally I like roundel logos) that might probably become an alternate mark for the club at best. But as the significant primary logo, yours would be a huge step or several steps in the wrong direction. I think another issue is the fact that the team's name CHICAGO FIRE consists of only 11 letters. Means that you have a lot of unused (blue) space which (that's my opinion) makes the roundel logo look even more bland, more specifically never really looks good in general. If you want to continue working on your roundel logo, I would suggest – consistently increasing the space between the letters, – replacing your font (Arial) with a different, more appropriate typeface. Arial is one of the worst fonts to choose from for graphic design projects, – enlarging the "C" to get rid of some of the unused gray space and – giving the enlarged "C" a white outline to gain more contrast “Never argue with an idiot! They will only bring you down to their level and beat you with experience.” ––George Carlin Link to comment Share on other sites More sharing options...
DadzillaToons Posted March 6, 2016 Share Posted March 6, 2016 How about keeping the existing logo but tweaking the color scheme to better fit with a fire/fire department theme: Link to comment Share on other sites More sharing options...
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