paynomind Posted November 16, 2005 Share Posted November 16, 2005 Cali gets new logoCalifornia Speedway, the West Coast's premier sports and entertainment venue, unveiled plans for a new Midway and a new logo for the Southern California motorsports facility. Specifically, the redesigned Midway and logo will help bring the Southern California culture into the California Speedway brand. The new logo will be implemented immediately, while the Midway construction will begin after the February Auto Club 500 and will open for the Labor Day Sony HD 500 weekend."Our goal when this project is finished is to set a new standard for sports facilities," said California Speedway President Gillian Zucker. "California Speedway's location in the backyard of Los Angeles makes a focus on fan entertainment and amenities not only logical, but a great way to differentiate our track from NASCAR's other stops. It's just one of many new features to make the Auto Club 500 and Sony HD 500 'must attend events' for race fans from Birmingham to Beverly Hills."California Speedway has redesigned the track's logo from the classic swoosh that has represented the Speedway since opening in 1997 to a sophisticated moniker that showcases the Southern California roots of the region surrounding the venue. The new logo features the racetrack from the perspective of the start/finish line. This image represents all roads leading to California Speedway. The effect also creates a mountain peak symbolic of Cucamonga Peak that extends over the backstretch of California Speedway. Golden klieg lights, representative of a Hollywood premier, light the way to California Speedway. NCFA Sunset Beach Tech - Octopi ΓΔΒ! Going to college gets you closer to the real world, kind of like climbing a tree gets you closer to the moon. "...a nice illustration of what you get when skill, talent, and precedent are deducted from 'creativity.' " - James Howard Kunstler Link to comment Share on other sites More sharing options...
CFSize24 Posted November 16, 2005 Share Posted November 16, 2005 It is a slight upgrade in the fact that it is original compared to the Michigan reworked logo. Though, I agree that it could have been much better. Formula GPCenterField 22 pts #7 Coca-Cola Giancarlo Fisichella 4pts#8 Coca-Cola Lewis Hamilton 18ptsTRACCenterField Motorsports#5 Sony Kyle Busch#8 Gatorade Kurt Busch#9 Sirius David Ragan/Ricky Rudd Link to comment Share on other sites More sharing options...
andrewharrington Posted November 16, 2005 Share Posted November 16, 2005 Reebok anyone? I still don't have a website, but I have a dribbble now! http://dribbble.com/andyharry [The postings on this site are my own and do not necessarily represent the position, strategy or opinions of adidas and/or its brands.] Link to comment Share on other sites More sharing options...
-kj Posted November 16, 2005 Share Posted November 16, 2005 This is what first came to mind: Buy some t-shirts and stuff at KJ Shop! KJ Branded | Behance portfolio POTD 2013-08-22 On 7/14/2012 at 2:20 AM, tajmccall said: When it comes to style, ya'll really should listen to Kev. Link to comment Share on other sites More sharing options...
epper Posted November 16, 2005 Share Posted November 16, 2005 i loved the old logo.don't really understand the change. the old one was racy. the new one like it could be a movie theatre logo. Link to comment Share on other sites More sharing options...
Joshawaggie Posted November 16, 2005 Share Posted November 16, 2005 thats what I first thought of. I guess its not really that close, but it says a lot when you dont think of racing right away.The old logo was slick. @josh_j12 CFA- Fargo Bobcats Link to comment Share on other sites More sharing options...
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