Coast2CoastAM2006 Posted June 27, 2009 Share Posted June 27, 2009 You sir have never heard of the Toledo Storm before. Whoa. Never seen that before and I'm not sure I wanted to. I hereby declare the Toledo Storm to have the worst logo in the history of sports logos. If somebody cares to post one worse than that, please do. Spoilers! Link to comment Share on other sites More sharing options...
Stampman Posted June 27, 2009 Share Posted June 27, 2009 Lame name.Lamer logo.So they say due to their presence in Canucks territory they won't call the team the Abbotsford Flames.So what do they do?They have to have a flame related name that means nothing as a team name and come up with a logo that has nothing to do with Heat or Abbotsford--other than it has both words in it.Lame.The jerseys will look good--I like the colours, but the name & logo need work.A lot of work.And why couldn't they have just gone with the Atlanta Flames logo since they called the team the Abbotsford Heat?The Atlanta Flames logo is one of my all time favorite logos. Comic Sans walks into a bar, and the bartender says, "Sorry, we don't serve your type here." Link to comment Share on other sites More sharing options...
BostonBlazer Posted June 29, 2009 Share Posted June 29, 2009 I don't mind the color scheme. But I'm not really feeling it with the logo itself. http://www.reverbnation.com/richardyerardihttp://www.ahlfans.net Link to comment Share on other sites More sharing options...
walby2 Posted June 30, 2009 Share Posted June 30, 2009 At first glance that one reminded me of the 1978 Commonwealth Games logo...Excuse the digression...carry on. Link to comment Share on other sites More sharing options...
Puck Posted June 30, 2009 Share Posted June 30, 2009 Isn't this like naming a team in Arizona "The Blizzard?" Link to comment Share on other sites More sharing options...
rmackman Posted July 4, 2009 Share Posted July 4, 2009 Wow what a rip off! The A on its own makes it so obvious. I wonder if the Miami Heat can sue Abbotsford. "Every morning in Africa, a gazelle wakes up. It knows it must run faster than the fastest lion or it will be eaten. Every morning in Africa, a lion wakes up. It knows it must outrun the slowest gazelle or it will starve. It doesn't matter whether you're a lion or a gazelle. When the sun comes up, you'd better be running." - Unknown | Check out my articles on jerseys at Bacon Sports Link to comment Share on other sites More sharing options...
gordie_delini Posted July 4, 2009 Share Posted July 4, 2009 First off, no the heat cannot sue for trademark infringement.Second, I have to wonder how much of this identity was hampered by the Heat brass making the decisions. Given the custom type and the quality of execution on this unremarkable logo, I would argue that many-a-concept were shown and the decision makers killed this one.It's been my experience that what starts out as a promising logo ends up getting dumbed and watered down by the client. In the end, it's their logo, they're paying for it, so they get what they want — oftentimes to the chagrin of the creative team. Link to comment Share on other sites More sharing options...
CubsFanBudMan Posted July 4, 2009 Share Posted July 4, 2009 If Wisconsin can go after high schools for similar -- but not identical -- Ws, I don't see why the Miami Heat couldn't put a stop to this if they wanted to -- if they are even aware. I bring that up because it reminds me of something a school or semi-pro league team would do -- put their own twist on an established pro team's logo.Abbotsford used the wordmark from the only other pro team with this team name as the basis of their own wordmark. Skew, scale, add serifs/slashes and you're done. People with concepts here have been blasted for less. Link to comment Share on other sites More sharing options...
rmackman Posted July 4, 2009 Share Posted July 4, 2009 If Wisconsin can go after high schools for similar -- but not identical -- Ws, I don't see why the Miami Heat couldn't put a stop to this if they wanted to -- if they are even aware. I bring that up because it reminds me of something a school or semi-pro league team would do -- put their own twist on an established pro team's logo.Abbotsford used the wordmark from the only other pro team with this team name as the basis of their own wordmark. Skew, scale, add serifs/slashes and you're done. People with concepts here have been blasted for less.I'll find out if they know. I'm sending this to some guys I know who work for the Miami Heat. "Every morning in Africa, a gazelle wakes up. It knows it must run faster than the fastest lion or it will be eaten. Every morning in Africa, a lion wakes up. It knows it must outrun the slowest gazelle or it will starve. It doesn't matter whether you're a lion or a gazelle. When the sun comes up, you'd better be running." - Unknown | Check out my articles on jerseys at Bacon Sports Link to comment Share on other sites More sharing options...
Shachihoko Posted July 5, 2009 Share Posted July 5, 2009 I have one word for this: FUGLY! Link to comment Share on other sites More sharing options...
Recommended Posts
Archived
This topic is now archived and is closed to further replies.