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Abbotsford Heat unveils logo


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I think ripping off the Atlanta Flames would have been better than ripping off the Miami Heat. This can't last, can it? I realize that "Heat" choices are limited and they are on opposite ends of the continent, but similar wordmarks? That just looks too close for my tastes.

EDIT: After looking at the Miami Heat, it might not be as close as I first thought, but italicize it, add some random slashes and "serifs" a la Texas Rangers names and numbers and there you go.

The A alone makes it a bad choice in my opinion.

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You know I think the old Atlanta Flames logo, as unimaginative as that would have been, would have been better than this. :rolleyes:

On 8/1/2010 at 4:01 PM, winters in buffalo said:
You manage to balance agitation with just enough salient points to keep things interesting. Kind of a low-rent DG_Now.
On 1/2/2011 at 9:07 PM, Sodboy13 said:
Today, we are all otaku.

"The city of Peoria was once the site of the largest distillery in the world and later became the site for mass production of penicillin. So it is safe to assume that present-day Peorians are descended from syphilitic boozehounds."-Stephen Colbert

POTD: February 15, 2010, June 20, 2010

The Glorious Bloom State Penguins (NCFAF) 2014: 2-9, 2015: 7-5 (L Pineapple Bowl), 2016: 1-0 (NCFAB) 2014-15: 10-8, 2015-16: 14-5 (SMC Champs, L 1st Round February Frenzy)

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A sketch of a concept from their site

12:00 Board room meeting development:

12:01 "Okay boys, we need a logo for our new hockey team. Let's put our creative minds together and develop a brand that is groundbreaking material."

12:03 "What would be our colors?"

12:04 "Something along the lines of Red, Black, and White, like our NHL club. Maybe add some gray to differentiate a bit. There we go."

12:06"How about the properties associated with the logo?"

12:07 "Well the logo should have Abbotsford in the name."

12:07"And Heat either in the nickname or personified as an image."

12:08 "Don't forget to include some hockey equipment, like a stick, puck, or goal, you know so fans can safely assume that this identity is for hockey and no other sport."

12:10 "Beautiful, looks like we have a professionally inspired club logo. Time for lunch."

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