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Griffins (AHL) logo / jersey


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Hi Guys, this concept is 90% finished. (Logo will be shrunk down to fit on the center panel.) I'm happy with the logo, but struggling badly with the word-mark: placement, size, detail. Here's 3 options.

Which do you like best? Do you have any word-mark suggestions that would be better than these?




Any other C&C would be welcome!

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The logo is cool, but the wings seem a little too robotic for my taste. I know everyone is more discriminating when it's their team, but they don't really fit the Griffin theme. Maybe it's the silver, or the fact that they are so straight and rigid. I just don't like how they fit the rest of the logo.

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Thanx for the comments. Ok, so here are the suggestions so far:

a. move 'grand rapids' off 'GriffinS'

b. tried to make the composition more compact

c. tried to soften the metallic looking wings by switching white and grey

d. moved word-mark to sleeves




Do any of those pop out at you as "That's the one"? Any other ideas?

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