AFirestormToPurify

21 minutes ago, CS85 said:

The modern Sharks logo blows because it's a cartoon character perfected by a marketing committee.  It's like the Jaguars going to their new Jag head.  It looks fine but it has no personality because it's generic.  The wonky Jaguar and the derpy Shark are charming and grounded in their odd and unfinished nature.  It felt unique, local, and more appropriate than the corporate blandness that radiates from these current designs.

Yeah exactly what I've been trying to say all along except more bluntly lol. The original shark logo had charm and soul, and the current one is just lacking something. Or maybe I'm just blinded by nostalgia

12 minutes ago, SFGiants58 said:

Both Shark designs suck. Like with everything related to the team, the San José Sharks need to start over and refine the basic idea of “shark comes out of triangle to bite hockey stick with tape on it.”

It's an extremely 90s identity but I don't think there's anything wrong with that. The Flyers have a 60s feel, in line with the simple yet abstract logos of the time. The Oilers have a late 70s/early 80s feel with the eye searing colors. The Blackhawks have that old timey combo of extremely busy logo and simple jersey design that would probably heavily criticized if they came out today, but were perfectly fine in the 30s. Why can't the Sharks keep the dumb angry animal logo? Does every team need to look like they're an O6 franchise? And if that's not what you meant, then what do you suggest?

2 minutes ago, QCS said:

The teal is the highlight and the black is the shadow, which makes more sense than an all-black shark.

 

 

You can see how the teal represents where the shark is being hit by the light, as opposed to the black parts, which are in shadow.

 

 

Not only is the shark's shape not particularly well-defined in this logo, but there's no teal at all aside from one tiny partial outline in the triangle. The shark's eye is also black, making it hard to define, and it's not moving very much. It's a decent line from top left to middle right, but even then it looks like it's just being cropped by the triangle. The modern shark conveys much more movement simply by curving down slightly.

 

I won't defend the odd curves in the triangle of the modern logo nor the cartoonish chomping on the hockey stick (which is, in my opinion, way more ridiculous than having teal highlights on the shark) but the shark itself is much-better rendered and colored in the modern logo.

Not sure how a teal shark makes more sense than a black or pink or chrome shark but I never said the current logo was irredeemable garbage, just that the original logo only needed a few minor tweaks. A compromise between the two would be fine, probably. You're right about the lack of movement in the OG logo, but I don't mind it. I like to think of sharks as slow moving, roaming creatures waiting for the right moment to strike lol

And I don't like the orange eye at all. Or the inclusion of orange in their color scheme. Or any of their Edge and post-Edge jerseys, save for the throwback and RR, obviously

40 minutes ago, QCS said:

Well, sharks aren't black, either. Adding more of their primary color into their logo is a good thing.

I know. Maybe the logo could have worked with the shark in a more realistic light gray and with a teal triangle or something. But that's not the way they chose to go, and I fully appreciate the artistic license taken in making the shark black.  I always thought the all-black shark looked badass. But just having the equivalent of a teal clown nose just never sat well with me. It's supposed to be a shadow effect I'm guessing? It could have been done more subtly. It just looks randomly MSPainted on as an afterthought. Not that they ever needed more teal than the triangle outline anyway

32 minutes ago, andrewharrington said:

Didn’t the same artist create both? You’re saying he got worse over the course of 15 years?

That's not what I'm saying at all. It's a different approach is all. I just don't like the updated logo, I think it looks too cartoony with the wacky proportions. I get what they were going for, but I don't have to like it. I'm not saying it's garbage, mind you, it would be perfect for a pee-wee team. The artist did improve on his understanding of how hockey tape works, but he still got the top end of the stick wrong lol

And for the sake of the argument, yes, I absolutely do think an artist, whatever their vehicle/art form is, can get worse with time due to many different factors including jadedness, shifting interest or influences, corporate or executive meddling, the list goes on. In this case, I think Sharks management is at fault and I have no idea why they felt the need to overcorrect a best-selling and universally loved logo that only needed a few minor tweaks

15 minutes ago, dont care said:

Well both versions are cartoon sharks, I’d rather have the sleeker looking one than the one that looks like it was drawn by a child.

You're right, the original was much better

2 hours ago, mcj882000 said:

It won't be a dead horse until the jerseys are replaced.

Both the joke AND the jerseys are extremely tired at this point

15 hours ago, Morgan33 said:

Bring those jerseys back but update the logo a little bit...  Lose some of the outlines, fix the hockey stick/tape and add some teal highlights to the Shark so the logo doesn't look monochrome on the road whites.

The Sharks are in dire need of a rebrand.  Their uniforms are bland, lifeless and look stuck in 2007.

You lost me at "teal highlights to the Shark" ahah. Unless it's extremely subtle. But I don't want another teal nosed shark. That's so cartoony and childish

15 hours ago, Chromatic said:

But they're fast. Betcha 5 bucks the next Sharks uniform will have speedholes.

22 minutes ago, Friedrich Stuart Macbeth said:

And they couldn't remove the green block in this logo.

 

Seriously?

Of course not. The idea is for the ad to stand out. Fortunately for the Canucks, green is a team color

On a side note, I really wish we would stop posting new helmet ads. It's pointless, they always look bad and we don't want this thread to become THE 2021-2022 NHL HELMET AD WATCH . The NBA thread sucks because of that

44 minutes ago, Ridleylash said:

 

Oh and btw, I liked your post because of the white earloops and strap, not the stupid helmet ad lmao

28 minutes ago, TheRealPepman said:

@AFirestormToPurify: You get an instant wish. Leafs now use white chinstraps.

I noticed! Looks much better

So many other teams need to follow suit. It wasn't really necessary for the Flyers since black is a team color but the Canadiens, Rangers, Flames and Leafs (EDIT: Nevermind, they listened to me and fixed it!) BADLY need to go back to white earloops

18 hours ago, Friedrich Stuart Macbeth said:

Keep the jersey. Remove this outdated logo. San Jose's updated logo is so much better than their inaugural season. Just remove the orange and that'll be it.

 

I don't like this update here. The sleeves and hem stripe are ruining the look for me. The chrome helmet and white gloves are just the tip of the iceberg. Overall, just throwback to the Gretzky days like everybody else does in the league. Here, it's what the Islanders wore except there's an extra stripe for the sleeves.

It's the current logo that is already outdated. Looks like a Saturday morning Nickelodeon shark from the mid 00s with wonky proportions. The original logo was nearly perfect. All they have to do is fix the hockey stick and remove an outline on the triangle. That's it

5 minutes ago, Chromatic said:

I feel like the compromise here would be to use the navy pants/helmet from their Alt set, and maybe navy numbers . It's not quite as loud as the shade they use and it's not as out of place as the black, but it matches the overall cohesiveness of the uniform. And it would be fairly easy to incorporate a second, darker shade of blue into the team's palette.

No, navy isn't the answer. Black made sense at least because of the black puck in the logo and black numbers. Navy would be even less cohesive. The double blue trend is extremely tired at this point

5 hours ago, NYRFan said:

Still a dull look, but at least I can now notice some contrast between the silver and white!

 

I'm in the minority of people who thinks these Kings jerseys look fine, and this is a huge improvement! I can't wait to see what the away jerseys look like now cause they're a little better than the home jerseys imo. All they need now is a permanent purple and yellow alternate. Preferably a 60s-70s throwback

You're all missing the point here. This kind of comment just doesn't fly anymore. You can argue semantics all you want, I just don't wanna see that kinda casual disdain/hatred for a specific group of people on a sports forum. I don't care that it's a joke or meant to be sarcasm. I just don't find it funny

The mod removed it and I'm sure the original poster didn't mean to offend anyone so I don't wanna start fights or anything. I'm done replying to this situation, don't bother quoting me

17 minutes ago, Mingjai said:

 

* ethnocentrism or offensive based on national origin. Probably not racism because by most definitions, French Canadien is no more a race than, e.g., Pennsylvania Dutch. It's important that since the original post is now censored, at least we can properly characterize what was offensive about it.

"A race is a grouping of humans based on shared physical or social qualities into categories generally viewed as distinct by society. The term was first used to refer to speakers of a common language and then to denote national affiliations."

No need to be pedantic. I get what you're trying to say but again, a mod resolved the issue. A sports logo forum isn't the place to be discussing this. Let's move on

21 hours ago, IceCap said:

@AFirestormToPurify you should really learn to detect dry sarcasm better. 

Or maybe you should learn to detect casual racism better? Either way, the other mod deleted the harmful comment, and rightfully so cause this kind of comment was uncalled for and out of topic especially on a forum about sports uniforms. There was no need for you to chime in when the issue was already resolved. No need to drag this out any further

The Trois Rivieres Lions (ECHL Montreal Canadiens affiliate) have unveiled their very 2008 looking jerseys

Meh/10

@officeglenn Thank you

On 9/30/2021 at 2:33 PM, the admiral said:

French Canadian team ([MOD EDIT])

[MOD EDIT: Dealt with. If there's something you think mods should look at, please tag a mod or report the post.]

1 hour ago, monkeypower said:

 

It's not really the templated thing for that specific scenario. It's more that all the teams had the same template and yet Nike said the sleeve graphic for the US was inspired by bald eagle feathers.

 

So since all the teams were wearing the same jersey, does all the teams jerseys were inspired by bald eagle feathers? The famous Korean symbol of the bald eagle?

Yeah I know what you meant. Just your average nonsensical Nike speak ahah

1 hour ago, Mingjai said:

 

Why? Nike seems to do fine with their NCAA teams. I think they would do okay outfitting the NHL.

 

You mean aside from the incomplete sleeve stripes, weird collars with the fake rubber laces, the shoulder numbers, whatever the hell is going on with Ohio State's weird shoulder yoke and the Spartans whole uniforms? A few teams turned out okay but there's too many uniforms that look weird in your post and you cherry picked the "best" ones. I wouldn't wanna see what you consider are the "bad" ones lmao

It would be just like when Reebok took over and half the league walked away relatively unscathed but the other half looked like garbage with front numbers, phantom yokes, incomplete stripes and piping madness. Adidas is keeping it classy and most importantly, they're not forcing any of their design elements onto teams. No "Nike speak" here, no gimmicks. The closest thing to a gimmick is the shoulder yoke golf ball texture but nobody seems to mind. I haven't heard a complain in years

1 hour ago, DTConcepts said:

 

This is probably why people are weary of Nike doing hockey jerseys:

 

15 minutes ago, monkeypower said:

Just don't pay too close attention to the fact that all the teams had the same template.

This. And it's nothing new either. I love my 90s Nike hockey jerseys, but I don't wanna see their ugly and gimmicky templates anywhere near the NHL. Look at those templated monstrosities. They took every design element that everybody loves about hockey jerseys and threw them out the window, save for the big logo on the front basically

3 minutes ago, Nordiks_19 said:

They still need to fix those awfully  big/horseshoes like collars. Say what you want about them, but one of the few things Reebok did right were the collars (for the most part)

Nah, I can't agree with that, sorry. They had some pretty awful collars like this one

And they made the collar laces a strictly visual and ineffectual element

Also as a fan, the adidas collars are much more comfortable imo

Adidas is doing a fantastic job with the NHL. I never thought I'd say that, when I heard they would be taking over from Reebok, I thought we'd see another gimmicky Edge system 2.0 (3.0?) with piping and weird cuts and all. The collars looked a bit weird at first but now I don't really mind them anymore. And even then, it's not that bad on most teams. Those new logos mostly look great

Looking at the other big 3 leagues, I'm really glad Nike isn't outfitting the NHL. Which is a shame because their jerseys from the late 90s were pretty good

2 hours ago, dont care said:

Is adding a logo really that egregious?

Yes

2 hours ago, Nordiks_19 said:

https://www.nhl.com/devils/news/devils-pants-logo-new/c-326153454?fbclid=IwAR1kNofdB-Hrq383yhsgMcjhkZu0X8zz_G8hwUjK7eNO8kQZt3SsYxpmScs

 

New pants for the Devils. But it seems for now it's only for training camp.

So pointless. They were pretty much the only team to look worse when they switched over to adidas, and this doesn't help at all. A change for change's sake

7 minutes ago, jp1409 said:

 

A silver helmet with a white mask?

 

Only picture I could find. I don't think it looks that bad