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CHL goes Bosack


paynomind

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May 25, 2006 - The Central Hockey League has today unveiled a new primary logo. Created by the Joe Bosack Graphic Design Company out of Pipersville, Pennsylvania, the new image features bold lettering atop a stylized puck along with a black, steel blue and grey color scheme. In conjunction with the new logo release, the Central Hockey League website, at www.centralhockeyleague.com, has been revised to match the new official CHL colors.

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Nice, clean, simple, and waaaaay overdue. The old league logo screamed "mid-nineties."

On 1/25/2013 at 1:53 PM, 'Atom said:

For all the bird de lis haters I think the bird de lis isnt supposed to be a pelican and a fleur de lis I think its just a fleur de lis with a pelicans head. Thats what it looks like to me. Also the flair around the tip of the beak is just flair that fleur de lis have sometimes source I am from NOLA.

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Hmmm, I don't know if I like this one yet. My first impressions are that it's very clean, simple, and tasefully done, but it just doesn't blow me away. I have a feeling that this will be one of those logos that grows on me the more I see it, though.

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Although I generally like most of the stuff that comes out of Bosack's group, this logo doesn't do it for me. The grey is almost like a dull white, so it just seems bland to me, it doesn't pop. And the lettering is overly plain too.

I have no idea what the client wanted. They may have pushed for this direction, but I would have liked to see something more dynamic and if it were going to be plain, something more memorable.

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The puck minds me of the NTB logo. Which isn't good, since the NTB logo is a tire.

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"The views expressed here are mine and do not reflect the official opinion of my employer or the organization through which the Internet was accessed."

Dr. Kelso: My son is a big baseball fan. Not so much playing it, but more the designing and sewing of uniforms.

Tyler: That's neat.

Dr. Kelso: No, it's not.

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