robbman21 Posted October 16, 2007 Share Posted October 16, 2007 The local Corky's Barbeque resturaunt has recently been purchased by a private investor who is removing it from the "Corky's" franchise and will be renaming it "Hawg Wild", a barbeque resturaunt meant to have an upscale biker/Harley feel. I've been doing some freelance work for the local company assigned with the re-branding and I had this project fall in my lap, the first time I've had the chance to do something original that will be so widely seen. Almost everything I've ever done has been sports-related, so that's why what I'm posting now has a sports logo feel to it. I'll be posting and updating as I go and ANY and ALL feedback is welcome and appreciated and I'll consider any/all tweaks/ideas. I have a couple of different completely unrelated ideas as well a few ideas for typeface/wordmarks, so I'll just post everything here as it comes about and you can all see the process as I go through it. As always...Enjoy! Link to comment Share on other sites More sharing options...
bigreid07 Posted October 16, 2007 Share Posted October 16, 2007 There's not enough contrast on the Hog head...maybe the gray should be lighter? I'm sure you're already working on it, but the teeth need to be overhauled.If I only glanced at it, my first impression would be that the pig is laughing for some reason. Good start though! Link to comment Share on other sites More sharing options...
Davidson Posted October 16, 2007 Share Posted October 16, 2007 you said it yourself, it looks like a sports logo.a squealing pig head doesnt look delicious enough. Link to comment Share on other sites More sharing options...
robbman21 Posted October 16, 2007 Author Share Posted October 16, 2007 Thanks for the initial input. I'm working on the teeth almost constantly but could'nt quite put my finger on the solution...but I think I have something now. For colors I've tried going lighter for the head, and I've even tried a couple of shades of brown but I don't think black and brown go together. I'm also focusing on keeping the amount of colors in the logo down when you have to factor in ease of printing. Like I said I have a whole seperate idea I want to try as well, but I'm scared it will come off looking too much like the Buffalo Wild Wings logo. I'll post it when it's done as well. Link to comment Share on other sites More sharing options...
VC// Posted October 16, 2007 Share Posted October 16, 2007 Put an apple in it's mouth. LETS GO PENGUINS! 5x Stanley Cup Champions Link to comment Share on other sites More sharing options...
Davidson Posted October 16, 2007 Share Posted October 16, 2007 it just isnt the right angle for the job. colour pallettes and such are well researched for food industry advertising.grey isnt something people like to associate with food. i think you should look at doing something much simpler. Link to comment Share on other sites More sharing options...
robbman21 Posted October 18, 2007 Author Share Posted October 18, 2007 I've retouched the "Hawg" head and I'm posting them both here to show the comparison. Developed the teeth more and lightened the look, which I'm pretty happy with the results.ORIGINALNEW Link to comment Share on other sites More sharing options...
andrewharrington Posted October 19, 2007 Share Posted October 19, 2007 it takes a ton of illustration skill to do a logo this detailed and do it right. What brings this down are the discrepancies in the line weights and the lack of overall contrast in the image. Driving by, that logo is a grey blob on a sign that reads 'Hawg Wild.' Also, if you're doing something in a classic, illustrative style like this, it really spoils the whole look when the illustration looks so computer generated. It looks 'clip-arty' to me. I would do the whole ting in pen on a piece of paper and then scan and trace to preserve the classic, hand-drawn look. I still don't have a website, but I have a dribbble now! http://dribbble.com/andyharry [The postings on this site are my own and do not necessarily represent the position, strategy or opinions of adidas and/or its brands.] Link to comment Share on other sites More sharing options...
sacker12 Posted October 20, 2007 Share Posted October 20, 2007 On a side note, when it gets time for you to incorporate the restaurant's name into the logo, I suggest using that same script font that Arkansas State uses in their logos. Link to comment Share on other sites More sharing options...
agentrygraphics Posted October 21, 2007 Share Posted October 21, 2007 that thing looks like it's gonna kill me. "This isn't just the Oregon Ducks, it's Football's Future Turf Soldier War Hero Steel Robot Tech Flex Machine Army." -CS85 Link to comment Share on other sites More sharing options...
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