STL FANATIC Posted December 15, 2011 Share Posted December 15, 2011 http://www.statefarm.com/aboutus/_pressreleases/2011/december/15/sf-logo.aspHere's my only beef with the logo, unfortunately, I think it makes a big impact.If you look at the old logo below, the three ovals actually flow together. It's a really, really nice effect that activates a rather simple concept. In the new logo, the three ovals are simply stacked on top of each other. It looks dead. It lacks energy.I think they were on the right track here, they just called it a day a little too soon.For what it's worth, the logo above is actually just PART of their current logo. That was their old logo. Then a few years back they introduced a new word mark and made the above logo more of an icon. That word mark, I believe, has been modified VERY SLIGHTLY for the new identity. The full current logo is below. JUSTIN STRIEBEL | PORTFOLIO | RESUME | CONTACT Link to comment Share on other sites More sharing options...
Burmy Posted December 15, 2011 Share Posted December 15, 2011 Like a good neighbor, State Farm is there...with a swing and a miss! Link to comment Share on other sites More sharing options...
drdougfresh Posted December 15, 2011 Share Posted December 15, 2011 It's missing the synergy the old logo had. I think it's the ovals flowing together, like you mentioned. But now it's just a recognizable typeface next to 3 lame ovals. BIG miss here. Link to comment Share on other sites More sharing options...
andrewharrington Posted December 15, 2011 Share Posted December 15, 2011 The box logo was great. I still don't have a website, but I have a dribbble now! http://dribbble.com/andyharry [The postings on this site are my own and do not necessarily represent the position, strategy or opinions of adidas and/or its brands.] Link to comment Share on other sites More sharing options...
raysox Posted December 15, 2011 Share Posted December 15, 2011 Problem with the box logo Andrew, is that it's too wordy. State Farm doesn't have a dynamic logo like apple or nike, and they really could've with this update, but it doesn't flow. @MichaelDanger19 | Dribbble Link to comment Share on other sites More sharing options...
BrandMooreArt Posted December 15, 2011 Share Posted December 15, 2011 i agree with STL, some interlocking circles would have been really nice. the typeface is fine, but i dont know why they skewed it that way. it looks really generic. simple is affective, boring isnt. and this is boring. GRAPHIC ARTIST BEHANCE / MEDIUM / DRIBBBLE Link to comment Share on other sites More sharing options...
hailstateunis Posted December 17, 2011 Share Posted December 17, 2011 They went from obvious insurance company logo to cow poop? http://www.hailstateunis.com Link to comment Share on other sites More sharing options...
Mac the Knife Posted December 18, 2011 Share Posted December 18, 2011 They went from obvious insurance company logo to cow poop?Thing is, they're not solely an insurance company. Haven't been for over a decade now. Link to comment Share on other sites More sharing options...
CS85 Posted December 18, 2011 Share Posted December 18, 2011 Not entirely a wiff, more like a botched hit and run. This is one of those things where we are probably the only people in the world that will notice it and care. Quote "You are nothing more than a small cancer on this message board. You are not entertaining, you are a complete joke." twitter Link to comment Share on other sites More sharing options...
FGWB Posted December 31, 2011 Share Posted December 31, 2011 Link to comment Share on other sites More sharing options...
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