Brian in Boston Posted May 26, 2004 Share Posted May 26, 2004 The Missouri River Otters of the United Hockey League have unveiled a new identity package. The talented team at Joe Bosack Design is responsible for the new look, and "par for the course" with a Bosack-generated identity package, the new logos look sharp.Check it out at http://www.riverotters.comFans of the late, lamented Hartford Whalers will certainly feel some affinity for the palette of colors that Joe chose to work with. Just check out that jersey in the photo in the upper right-hand corner of the team's home page.Brian in Boston Link to comment Share on other sites More sharing options...
Ez Street Posted May 26, 2004 Share Posted May 26, 2004 wih they'd show ALL of the new logos. @DavidStreeter Link to comment Share on other sites More sharing options...
Waffles Posted May 26, 2004 Share Posted May 26, 2004 Those jerseys look SHARP from here...I definitely get BiB's Whalers reference from them. Link to comment Share on other sites More sharing options...
artvandelay Posted May 26, 2004 Share Posted May 26, 2004 Not bad. I could immediately tell that it was a Joe Bosack mark. I wonder if that's a good thing or a bad thing. "...and you want to be my latex salesman." Link to comment Share on other sites More sharing options...
shiznit1083 Posted May 26, 2004 Share Posted May 26, 2004 Not bad. I could immediately tell that it was a Joe Bosack mark. I wonder if that's a good thing or a bad thing. That's definitley a good thing. I love his work.This is classic Joe Bosack. Great logo. Great wordmark. He consistently puts out top-notch stuff. Link to comment Share on other sites More sharing options...
artvandelay Posted May 26, 2004 Share Posted May 26, 2004 I like his stuff too. I just don't think it's good to fall into a trap of revealing designs that have similar features. Don't you watch American Chopper? "...and you want to be my latex salesman." Link to comment Share on other sites More sharing options...
Notch Novelty Posted May 26, 2004 Share Posted May 26, 2004 My cousin is on American ChopperAnyways - New Logo is sharp huge improvement over the cartoon logo Link to comment Share on other sites More sharing options...
-kj Posted May 26, 2004 Share Posted May 26, 2004 I'd like it better without that wave coming out from the arm area; waves behind would have sufficed. That, and the hockey stick is a little unneccessary. At least they didn't put the full logo with workmark on the jerseys, that's a good step. It's a technically better logo, for certain, but I think I liked the older one better. I don't know why, really; just an aesthetic judgement.The jerseys are basically Whalers jerseys with their logo, which disappoints me. Would have been good to do something more unique, especially since the brown/tan is much more prevalent in that logo than the blue or green. Buy some t-shirts and stuff at KJ Shop! KJ Branded | Behance portfolio POTD 2013-08-22 On 7/14/2012 at 2:20 AM, tajmccall said: When it comes to style, ya'll really should listen to Kev. Link to comment Share on other sites More sharing options...
GMac Posted May 26, 2004 Share Posted May 26, 2004 i like but I dont... i dunno... going to the whalers jersey seems like a mistake to me... and im getting a "fishercat" vibe from the logo... but it looks good dont get me wrong... GDB... Brothers from other Mothers www.pifflespodcast.com Link to comment Share on other sites More sharing options...
Joshawaggie Posted May 26, 2004 Share Posted May 26, 2004 hmmm, weird I was just at this site, now its down... the logo is nice, but it could be better if it was simplified a bit. @josh_j12 CFA- Fargo Bobcats Link to comment Share on other sites More sharing options...
STL FANATIC Posted June 15, 2004 Share Posted June 15, 2004 Sorry to bump an old topic, but, I had been checking their page often, and some how missed the new marks as well as this topic.Bosack did a good job designing this logo, but I don't think it's an improvement. I definatley prefered the old logo. The old logo needed simplifications, but I liked it better. I do like the fact that this mark can stand alone without the wordmark though.I prefered the old jerseys too, though I would have changed them...just not to this.All in all, I think the change is sort of meh, but I'm glad to see the new ownership is trying to revamp them, and doing it through a great design group (even if I don't think the change came out great). Hopefully they can put a winning team on the ice again. Now that I can drive and have a job, I'm considering getting a season ticket plan. JUSTIN STRIEBEL | PORTFOLIO | RESUME | CONTACT Link to comment Share on other sites More sharing options...
Sterling84 Posted June 16, 2004 Share Posted June 16, 2004 It's OK.Certainly not bad. Within the general high standards of JB for sure.But I too don't like the arm/wave action. The thing looks to be swimming but like a human.Meh. The Official Cheese-Filled Snack of NASCAR Link to comment Share on other sites More sharing options...
STL FANATIC Posted June 16, 2004 Share Posted June 16, 2004 It's OK.Certainly not bad. Within the general high standards of JB for sure.But I too don't like the arm/wave action. The thing looks to be swimming but like a human.Meh. I actually am not sure it falls in his usual work. In terms of quality, definatley, but execution? Not so much.Although, a lot of this is skewed just because I liked the previous logo, just thought it needed cleaned up.Wasn't attached though. JUSTIN STRIEBEL | PORTFOLIO | RESUME | CONTACT Link to comment Share on other sites More sharing options...
paynomind Posted June 16, 2004 Share Posted June 16, 2004 I missed this tread too.. the wordmark is perfect, but i agree, the wave looks too much like he is hugging a fish.great wordmark, decent logo.An OK effort from the Bosack group... which equates to an awesome effort from anyone else. NCFA Sunset Beach Tech - Octopi ΓΔΒ! Going to college gets you closer to the real world, kind of like climbing a tree gets you closer to the moon. "...a nice illustration of what you get when skill, talent, and precedent are deducted from 'creativity.' " - James Howard Kunstler Link to comment Share on other sites More sharing options...
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