Cujo Posted May 5, 2013 Share Posted May 5, 2013 Photo-modifying app, Instagram, tweaked their logo last week. Found an interesting article on the heavy work put into such a minor change. Best part is, the script no longer reads "Gnstagram".http://www.adweek.co...nstagram-149127 Link to comment Share on other sites More sharing options...
Evil G Posted May 6, 2013 Share Posted May 6, 2013 Okay then.... Bruh check out my last.fm And my Rate Your Music Fantasy Teams: Seattle Spacemen (CFA) Signature credit to Silent Wind of Doom Link to comment Share on other sites More sharing options...
aawagner011 Posted May 6, 2013 Share Posted May 6, 2013 I find this a slight downgrade. Aside from the "I" potentially reading as a "G," the old script had a bit of charm to it from the uneven weight lines. It felt like a very custom script. The new one feels too much like they just plugged in a similar font and ran with it. Link to comment Share on other sites More sharing options...
STL FANATIC Posted May 6, 2013 Share Posted May 6, 2013 I actually have the opposite impression. The old script felt like a font to me (and I believe it was). Each character appears to be separate from the others without smooth connections that you expect from a script. Only the 'a' and 'g' happen to come together properly.The new logo actually appears designed with each piece of the script given attention.That said, I do understand what you mean about the "charm" of the logo. I think it would have been nice if they would have given it a bit more of a handwritten feel. I believe it's custom designed but if you look at the similar letters (the two 'a's and the 'g', and the 'n' and the 'm'), you can see that they feature the exact same features. In actual handwriting, try as we may, no letter looks exactly a like. That subtle sort of difference could have given it the charm the new version lacks.Nonetheless, I think this is a rather large upgrade. JUSTIN STRIEBEL | PORTFOLIO | RESUME | CONTACT Link to comment Share on other sites More sharing options...
JPDesign Posted May 6, 2013 Share Posted May 6, 2013 If by charm, you means flaws...then yes, the old one has charm. Just like the new college football playoff logos have charm.The new script is a best improvement. The consistency and rhythm really make it outstanding. Link to comment Share on other sites More sharing options...
TorinK29 Posted June 3, 2013 Share Posted June 3, 2013 I like this change, it almost looks like the logo's moving from neighborhood coffee shop to a professional company. DON'T TALK TO ME ABOUT HOCKEY Link to comment Share on other sites More sharing options...
BrandMooreArt Posted June 3, 2013 Share Posted June 3, 2013 from BrandNew, and as usual i agree with Armin. full article here: http://www.undercons...am_wordmark.php (props to Mackey Saturday, i always enjoy his work)"The previous wordmark was typeset out of the box using Billabong. Not the most horrible of 1950s script typefaces but also not necessarily the best one, especially that capital βIβ. I always appreciate a company dropping a stock font in exchange for a custom-drawn one. Even more so when itβs well done. The change here is a wonderful evolution that transforms the well-known wordmark into something that feels similar but definitely looks (and reads) better, even keeping the quirkiness of the βIβ. The new upright script flows perfectly from character to character and then has enough for one last little kick in the flourish of the βmβ. This might seem like a small, meaningless change but it lifts Instagram from one-hit-wonder app to what it actually is, a lifestyle brand." Β GRAPHIC ARTIST BEHANCE Β / Β MEDIUMΒ / Β DRIBBBLE Link to comment Share on other sites More sharing options...
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