Nestle Sparkling Waters new packaging

[dfwabel]

In the store:

 

From the Packaging Digest:

 

http://www.packagingdigest.com/beverage-packaging/nestle-waters-sparkling-newpg-rebrand-1802

 

Quote

The new proprietary “bubbly” bottle structure was developed as part of a collaboration between Nestlé Waters, Nestlé’s R&D center in Vittel, France, and Product Ventures, a strategic packaging design agency. It was intended to highlight the movement of sparkling bubbles through a unique upward spiral design that also offers enhanced grip to the consumer.

The design process included further consumer dialogue to develop a structure that embodied the essence of the product. Peter Clarke, Product Ventures’ founder and CEO, says, “translating the effervescence of the product into the silhouette of the package with an optically and tactilely exciting texture creates an evocative and compelling design that is truly unique to the category.”