The ECHL has a new team, the Iowa Heartlanders:
The primary logo is of a white-tailed deer, poised for battle in expression, stance, and thorny detailing, to capture the essence of our strength, determination, and work ethic.The antlered crown, adorned in sunrise gold, shows that we are the mighty kings of the Heartland.
Our state flower, the wild prairie rose, featuring heart-shaped, coral pink petals and shining sun, symbolizes the magnificent riches and traditions of our home, and the wild spirit of our fans.The flower blooms every June, perfectly timed with the Kelly Cup.
The Heartland is our home, and we are its people. The name evokes what we are all about, redefining what it means to lead with heart in the rink and community.