sayahh

New logo for Mini

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Removing that many elements wasn't the way to go. Preferably they should've just ditched the gradient effect.

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Safe to say they're embracing Mini-malism.

...I'll let myself out.

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It's an improvement. The Mini logo was one of the better and more unique car logos out there, but the modernization and simplifying of it makes it that much better. Sleek and slick looking.

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On 12/14/2017 at 9:35 AM, ChicagoOakland said:

Safe to say they're embracing Mini-malism.

...I'll let myself out.

Don't be a smart-ass :P 

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On 12/14/2017 at 9:35 AM, ChicagoOakland said:

Safe to say they're embracing Mini-malism.

...I'll let myself out.

 

In all honesty, if there's any company that should have a minimalistic logo, it's Mini.

 

Love the updated logo, myself. Very crisp and clean while keeping perfectly in line with the brand's history.

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