Krona Posted December 2, 2007 Share Posted December 2, 2007 Link to comment Share on other sites More sharing options...
Mac the Knife Posted December 2, 2007 Share Posted December 2, 2007 Can't say I'm terribly impressed, particularly with the font choice. Link to comment Share on other sites More sharing options...
gordie_delini Posted December 2, 2007 Share Posted December 2, 2007 the typeface is nice, it's the treatment that sucks Link to comment Share on other sites More sharing options...
Mac the Knife Posted December 2, 2007 Share Posted December 2, 2007 Come to think of it, Gordie, you're right - it's just such a blatant mismatch that I focused on the wrong aspect. Link to comment Share on other sites More sharing options...
Krona Posted December 2, 2007 Author Share Posted December 2, 2007 An explanation of the elements in the logo:The Great Lakes Loons have unveiled the logo for the 2008 Midwest League All-Star Game, which will be held June 17 at Dow Diamond in Midland, MI. The new logo prominently features a blazing fire, highlighting some of the most unique features of Dow Diamond. The ballpark features two fireplaces -- one on the main concourse behind home plate and one on the suite lobby -- and two fire pits located near the outfield lawn seating areas. Behind the flames is a diamond-shaped brick design. Brick was the key material used in the construction of Dow Diamond, evident in the ballpark?s structure. The stadium?s warning track is also made from crushed brick from Dow Chemical?s 47 Building, which once stood at Dow Diamond?s current site and housed Dow?s first corporate headquarters. The logo was created by Plan B Branding Link to comment Share on other sites More sharing options...
Cianfrocco Posted December 4, 2007 Share Posted December 4, 2007 Something about a fireplace that just doesn't make sense for a sport most commonly associated with the middle of summer. From a straight design standpoint, I guess I kind of like the logo, but it doesn't fit with a baseball theme at all. Link to comment Share on other sites More sharing options...
KJTALBOT Posted December 5, 2007 Share Posted December 5, 2007 Dude, I am so there.I love the loons look. The all-star logo is a head scratcher, even when it is explained. Everyone loves a roundel. Link to comment Share on other sites More sharing options...
ohryan Posted December 5, 2007 Share Posted December 5, 2007 If you have to explain a logo, that usually means it isn't very good. Link to comment Share on other sites More sharing options...
Steve-O Posted December 5, 2007 Share Posted December 5, 2007 This logo, I am assuming, was butchered by the client, hopefully not by PlanB. I think the execution is a little weird at best. If the bevelling treatment was a less contrasting color it would be better, a nice darker shade of the glow-in-the-dark color they used. The fire looks too much like an Atlanta Olympic games logo to me, the stars from the flames idea. I dislike the gradient in the fire as well, but I am sure that wasn't PlanB... The brick in the background is average because it just blends in but I can't say I dislike it. The overall shape of the sideways diamond in the back is of course in homage to Dow Chemicals logo. Could have been better, would have liked to have seen some sort of baseball tie in... Link to comment Share on other sites More sharing options...
kewp80 Posted December 5, 2007 Share Posted December 5, 2007 The top of the flame reminds me of the 1996 Atlanta Olympics logo.The beveling is just way too over the top, it's just plain distracting. Cardinals -- Rams -- Blues -- Tigers -- Liverpool Check out my music! Link to comment Share on other sites More sharing options...
Gothamite Posted December 5, 2007 Share Posted December 5, 2007 If you have to explain a logo, that usually means it isn't very good.Bingo. The Green Bay Packers Uniform Database! Now in a handy blog. Link to comment Share on other sites More sharing options...
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