Patchey13 Posted June 25, 2009 Share Posted June 25, 2009 Well, having lost interest in most of my old projects, and looking to get the creative juices flowing again, I decided to do something new. A complete rebrand of the Elite Ice Hockey League over in Great Britain. It's currently the highest level of pro hockey in Great Britain, and is a relatively small league consisting of one division of 8 teams. Some more info about the league can be found hereI wanted to start with the league logo. The current logo is a complete mess in my opinion, but you can see for yourselves. I wanted to keep it simple. A horizontal bar with the Union Jack and the League initials. For the secondary, I created a badge with the Union Jack inside. Im not too sure on the font, any suggestions?I plan on adding a few cup champions logos to the identity too. This will be the only time in the series I'll be coming here for advice. I plan on releasing the concepts one at a time, similar to Ghettofarmboys series.Look for this to be done sometime by the end of Summer. Stay tuned Link to comment Share on other sites More sharing options...
Patchey13 Posted June 25, 2009 Author Share Posted June 25, 2009 nothing? Link to comment Share on other sites More sharing options...
raysox Posted June 25, 2009 Share Posted June 25, 2009 I actually really like the top logo. The only thing on badge i'd suggest would be putting EIHL somewhere in the logo.btw, nice sig. @MichaelDanger19 | Dribbble Link to comment Share on other sites More sharing options...
wildwing64 Posted June 25, 2009 Share Posted June 25, 2009 That's a pretty good rebrand right there. It's nice to see the tacky sponsor logo removed from the primary.I do really like the shield, but it probably wouldn't work too well because the general British public wouldn't recognise it as an ice hockey league logo, but as a generic Union Jack shield or something. Maybe place a pair of crossed hockey sticks behind it, lined up with the 'X' on the flag. PotD: 24/08/2017 Link to comment Share on other sites More sharing options...
Patchey13 Posted June 25, 2009 Author Share Posted June 25, 2009 Thats actually EXACTLY what I was thinking wildwing.Im still not totally down on the font yet. Well I'll get to work, not much else to do right now. Link to comment Share on other sites More sharing options...
Hathaway Browne Posted June 26, 2009 Share Posted June 26, 2009 I kind of like the Union Flag shield. It'll look good on or around centre ice.Now this has got me wanting to dust off my EIHL ideas that have sat dormant for a while. Link to comment Share on other sites More sharing options...
DelayedPenalty Posted June 26, 2009 Share Posted June 26, 2009 Like wildwing said, there's nothing about this logo that says hockey, especially the secondary crest. It could be for anything.How about you try to incorporate some hockey sticks extending from the red lines that criss-cross behind the front cross? Link to comment Share on other sites More sharing options...
Geoff Posted June 26, 2009 Share Posted June 26, 2009 Wow. It never donned on me how bad the EIHL's "logo" is. I love your top logo and agree that the badge with EIHL somewhere to complete the package would be a great upgrade. Athletic Director: KTU Blue Grassers Football Link to comment Share on other sites More sharing options...
dyse Posted June 27, 2009 Share Posted June 27, 2009 I think you could also try and put EIHL across the middle of the Union Jack. Link to comment Share on other sites More sharing options...
Linus Posted June 27, 2009 Share Posted June 27, 2009 Make the X part of the Union Jack two hockey sticks crossing. beLEAF Link to comment Share on other sites More sharing options...
Patchey13 Posted June 27, 2009 Author Share Posted June 27, 2009 Sorry about not getting an update today, its been kinda hectic. I'll probably get it up tomorrow morning Link to comment Share on other sites More sharing options...
Patchey13 Posted June 28, 2009 Author Share Posted June 28, 2009 Later than expected, but heres the updateI'd love some more feedback on the primary logo too.Oh yeah, It was drawn on graph paper (don't ask ) so that explains the lines on the red Link to comment Share on other sites More sharing options...
gatorade09 Posted June 29, 2009 Share Posted June 29, 2009 I like the badge logo, but EIHL needs to be placed somewhere because the logo just looks like its a shoulder patch used by the Great Britain's hockey team. Link to comment Share on other sites More sharing options...
Patchey13 Posted June 29, 2009 Author Share Posted June 29, 2009 Updated the Primary. I think this will be the final update on it, as Im fairly happy with itAs for the secondary logo, I'm completely stuck with it. I can't find a single way to work text in. Link to comment Share on other sites More sharing options...
Patchey13 Posted June 29, 2009 Author Share Posted June 29, 2009 nothing? Link to comment Share on other sites More sharing options...
raysox Posted June 29, 2009 Share Posted June 29, 2009 Both updates are improvements. Good Job.Are you going to do the EIHL teams too? @MichaelDanger19 | Dribbble Link to comment Share on other sites More sharing options...
Patchey13 Posted June 29, 2009 Author Share Posted June 29, 2009 Both updates are improvements. Good Job.Are you going to do the EIHL teams too?Yeah, I have sketches of a few teams already, but Im playing around with inkscape, and getting to know the program a bit better. The first might be up around next week or so depending on my schedule. Link to comment Share on other sites More sharing options...
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