BrySmalls Posted December 4, 2009 Share Posted December 4, 2009 From this:To this:SourceSince 1915, the face of Sun-Maid has been Lorraine Collett Petersen, who, according to the company's website , "was discovered drying her black hair curls in the sunny backyard of her parents' home in Fresno, California." Petersen was then asked to pose for a watercolor painting holding a basket of grapes while wearing a sunbonnet. In the years since, the company has tweaked its trademark design occasionally to keep up with the times, but every variation has always been based on the original pose by Petersen. The new computer-animated version of the Sun-Maid girl currently featured in television advertisements is a departure from the classic design that harkened back to a time when "life was much simpler, more rural, a lot less hectic."Naturally, the revamped look hasn't gone unnoticed, rankling both ends of the political spectrum. The blog for conservative magazine The Weekly Standard noted that the new Sun-Maid girl looks "as if Julia Roberts decided to don a red bonnet and start picking grapes," while the feminist website Jezebel.com remarked that it looks as if she's had “some implants.”Though the new look for the raisin girl has been garnering attention of late, the changes to the 90-year-old icon were actually introduced three years ago. At the time, Sun-Maid president Barry Kriebel said that the decision to make changes was inspired by the desire to educate consumers about healthy living choices."This is as good a time as any to get on the wave of health and nutrition,'' he said. Kriebel also noted that he felt the new look was a reasonable modernization, saying "You're not going to see her dancing or kicking up her heels out in the vineyard, but have her do what is appropriate for her to do, based on her history but also being a contemporary person living in the 21st century.''Additionally, there's been talk that the new Sun-Maid girl might be given a name and featured in future advertisements doing some of the things modern women typically do, like going to the gym, shopping at the market, and speaking multiple languages, particularly languages native to countries where Sun-Maid, the world's largest producer and processor of raisins and other dried fruits, sells raisins. However, the image on all Sun-Maid product packaging will remain the same, as the new version will only be featured in product advertisements.Essentially, the girl has grown into a 3-D rendering of an attractive woman. Link to comment Share on other sites More sharing options...
LMU Posted December 4, 2009 Share Posted December 4, 2009 The dumb thing is that the 3D woman isn't even a logo. Like the article says, she's only going to be used in ads, and by that as an animated character. They've already had a commercial with her talking out for more than a year. She's a pitchwoman/mascot, if anything. Link to comment Share on other sites More sharing options...
pagan696 Posted December 4, 2009 Share Posted December 4, 2009 older box designs Carolina Dreamin' ΓΔΒ ΓΔΒ ΓΔΒ When a robotic Nixon is on the loose, we have a duty to take action. Link to comment Share on other sites More sharing options...
BrySmalls Posted December 4, 2009 Author Share Posted December 4, 2009 The dumb thing is that the 3D woman isn't even a logo. Like the article says, she's only going to be used in ads, and by that as an animated character. They've already had a commercial with her talking out for more than a year. She's a pitchwoman/mascot, if anything.Ah well, I guess I've been misinformed about this change. Link to comment Share on other sites More sharing options...
Wasatch Posted December 4, 2009 Share Posted December 4, 2009 She does look a bit like Barbie, but at least it?s not the blonde bimbo type look, she?s just my type! Link to comment Share on other sites More sharing options...
DelayedPenalty Posted December 4, 2009 Share Posted December 4, 2009 Sex sells raisins. Link to comment Share on other sites More sharing options...
OMMF Posted December 4, 2009 Share Posted December 4, 2009 Sex sells raisins.Funny you say that while I watch Charlize Theron at the World Cup draw.Oh, I'm sorry, I thought you said raisins sell sex. Link to comment Share on other sites More sharing options...
BupsJones Posted December 5, 2009 Share Posted December 5, 2009 I wonder if Tiger likes raisins. Link to comment Share on other sites More sharing options...
andrewharrington Posted December 12, 2009 Share Posted December 12, 2009 C.A.F. Creepy as fook. I still don't have a website, but I have a dribbble now! http://dribbble.com/andyharry [The postings on this site are my own and do not necessarily represent the position, strategy or opinions of adidas and/or its brands.] Link to comment Share on other sites More sharing options...
lbr218 Posted December 15, 2009 Share Posted December 15, 2009 The creepy part is, what were they doing in her backyard to discover her? "Why would anybody ever eat anything besides breakfast food?"-Leslie Knope (Amy Poehler), Parks and Recreation Link to comment Share on other sites More sharing options...
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