illwauk Posted July 8, 2010 Share Posted July 8, 2010 First, a little background... "googie" was the name of a style of architecture, signage and graphics that first emerged in the 1950s and lasted until around the mid 1960s. It was rooted in America's newfound fascination with space travel and atomic energy and was especially prevalent around the western part of the country, although it spread to many other parts as well. Common features of googie design included asymmetrical boomerangs, atoms and starbursts. Rule of thumb... if it wouldn't look out of place on The Jetsons, it's probably googie.The Houston Astros name is a very timely reflection of this era and plenty of googie-influenced elements were part of their early identity. I got the idea when I was thinking about how so many teams that came of age in the 70s were coerced into giving up their unique identities in the 90s due to the pullover-era backlash. Ironically though, I was able to construct a googie-style script for the 'stros using elements from their more recent history.HomeThe most distinctive feature of the Astros "classic" uniforms was obviously their rainbow guts jersey. Even nearly two decades after the last version of the rainbow jerseys was worn full-time, the franchise is still identified with them that the 'stros found it necessary to incorporate in their anniversarry logo. I tried to incorporate it into the uniforms more subtly by giving them rainbow piping. I also used a classic block font for the numbers because I feel the scripts are the strongest part of this package and I didn't want a number font that would distract from it. It also looked like something a Texas team would've worn in the 60s (and did, in the case of the Cowboys).RoadI changed the piping on the roads to navy and orange because the rainbow piping faded into the grey. Link to comment Share on other sites More sharing options...
illwauk Posted July 8, 2010 Author Share Posted July 8, 2010 Home Alt:Road Alt: Link to comment Share on other sites More sharing options...
Ted Cunningham Posted July 8, 2010 Share Posted July 8, 2010 I think it's damn solid. I'd stick with just orange/navy and leave out the red and gold (even though I know that's a nod to the rainbow jerseys).Also, maybe try and uniform the stars? I really like how the "italic" star looks coming off the wordmarks. I also really like the use of one color for the numbers (instead of gratuitous outlining). Three caps may be overkill, but I definitely like orange at home and blue on the road. Link to comment Share on other sites More sharing options...
bohob Posted July 8, 2010 Share Posted July 8, 2010 I think the wordmarks don't fit. The rest appears to have a place, even the rainbow sleeves, but the wordmarks are too serious for what could be a fun concept. NHL 2016 by Bowen Hobbs * BOHOB's MLB Redesign Project * MiLB Re-Brands * NCAA Football Concepts Link to comment Share on other sites More sharing options...
knnhrvy16 Posted July 8, 2010 Share Posted July 8, 2010 This is probably my favorite Astros concept. I think this successfully evokes every era in team history and wraps it all into one uniform, and I think it's brilliant. Personally, I can't suggest anything to make it better. Awesome execution, and good work! The opinions I express are mine, and mine only. If I am to express them, it is not to say you or anyone else is wrong, and certainly not to say that I am right. Link to comment Share on other sites More sharing options...
LEWJ Posted July 8, 2010 Share Posted July 8, 2010 I personally would get rid of the rainbow piping on the home and alts.Personally it doesn't tie in all too well with the road. I'd use the piping on the road uniforms on the home and something similar on the alts.I'd stick to just Navy, Orange, and White.As for the cap, it really doesn't tie into the whole identity either.I'd simply recolor this cap, so that it matches the star on the jersey. The star alone has worked effectively for a long time now.All in all, I really like where you're going with this concept. Just make some changes to really tie together the identity. |Â BROWNS | BUCKEYES | CAVALIERS | INDIANSÂ | Â Link to comment Share on other sites More sharing options...
lancebridwell Posted July 8, 2010 Share Posted July 8, 2010 Nice set. That road uni has tigers written all over it. I don't think, because thinking implies uncertainty. Therefore, I KNOW. Link to comment Share on other sites More sharing options...
BBTV Posted July 8, 2010 Share Posted July 8, 2010 1. The rainbow trim looks nice the way you used it.2. The single-color script looks great, especially on the road jersey. Ditto for the star. No outlines necessary.3. The front number clashes with everything. It's from a different era than the script and star, and looks very out of place. Either use a different font or (preferably) lose it all together.4. The cap logo looks strange because of it's static star and serifed letter clashing with the dynamic star and script lettering on the jersey. I think a slight modernization / redesign would work well. "The views expressed here are mine and do not reflect the official opinion of my employer or the organization through which the Internet was accessed." Link to comment Share on other sites More sharing options...
TwoRsAndTwoLs Posted July 8, 2010 Share Posted July 8, 2010 If I were you I would consider taking the left edge of the "italic star" and making it parallel to the line that the workmark scripts are set upon. I think it looks good already, though I could take or leave the front numbers, but I'm just curious what that would look like. Every Fifth Day is a Link to comment Share on other sites More sharing options...
yauger72 Posted July 8, 2010 Share Posted July 8, 2010 god these are so much better than what they have now. Link to comment Share on other sites More sharing options...
illwauk Posted July 9, 2010 Author Share Posted July 9, 2010 Here's some updates. I relegated the H-Star caps and rainbow piping to the alternates.Home (v2):Road (v2): Link to comment Share on other sites More sharing options...
illwauk Posted July 9, 2010 Author Share Posted July 9, 2010 Home Alt (v2):Road Alt (v2): Link to comment Share on other sites More sharing options...
JWoods077 Posted July 9, 2010 Share Posted July 9, 2010 Well, I was actually a lot more partial to the first set. But this isn't real life is it? Could somebody please find Ja Rule so I can make sense of all this?!?! Help me Ja!!! Link to comment Share on other sites More sharing options...
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