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Vizio Rose Bowl


HydroBolt3

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Didn't see this coming.

Does this mean AT&T is hurting that bad -- or were they just not getting their money's worth out of the sponsorship?

I thought Citi was the sponsor?

Ohhh yeahhhh... Nevermind then! :rolleyes:

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Didn't see this coming.

Does this mean AT&T is hurting that bad -- or were they just not getting their money's worth out of the sponsorship?

I thought Citi was the sponsor?

It was Citi. As the story stated, when the rights to the BCS games were awarded to ESPN, it became their responsibility to find title sponsors.

FedEx did not like the terms which ESPN set forth for the Orange Bowl, so they decided not to renew.

As for Citi, they balked in June of this year at a season-long college football sponsorship which was being asked of all BCS sponsors. Citi claimed that was more ad inventory than it wanted.

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