WideRight Posted February 28, 2011 Share Posted February 28, 2011 I think I might have posted something similar to these before, but a long time ago.I am an alum of IU ('89) and I am just frustrated with their horrible brand identity. The classic IU is fine, though they have made it so basic that it is a little dull. I think their football uniforms are horrible, and they don't really know how to use the "cream" in crimson & cream. So, some basics in this image: Wordmarks, wordmarks with state image, IU logo, IU with state, a helmet and a pennant logo.Key's to IU for me:1. Using a dark crimson color, somewhere between Ohio State/Wisconsin and Minnesota's maroon.2. Adding a bevel effect to the IU logo, with a 2nd, even darker maroon shadow.3. Adding a cream (soft sandy color) as a minor highlight color.4. Using the state outline as part of the identity. I know Indiana State does this, but IU ought to as well.I think that is it for the "ado", so without more, some basic logo/wordmark elements for an IU identity. Link to comment Share on other sites More sharing options...
Funky Bunky Posted February 28, 2011 Share Posted February 28, 2011 I'm not liking that state outline at all!The helmet looks pretty bad, sorry. Link to comment Share on other sites More sharing options...
Ink Posted February 28, 2011 Share Posted February 28, 2011 Theres potential here... Link to comment Share on other sites More sharing options...
RDGraphics Posted February 28, 2011 Share Posted February 28, 2011 I have never been a fan of the Indiana "IU" logo, every time I see it I see a pitchfork. Sorry my friend, not feeling it. Link to comment Share on other sites More sharing options...
vicfurth Posted February 28, 2011 Share Posted February 28, 2011 The state outline feels really forced the way you have it. I would center the "IU" in front of the Indiana outline.The wordmarks where you incorporated the state outline feel more natural and, IMO, are the bright spots in this set. It does have potential. (**) Link to comment Share on other sites More sharing options...
KCScout76 Posted February 28, 2011 Share Posted February 28, 2011 Sweet looking logos & concepts. I like the State-IU logo, it won't work for some schools but this works nicely.I like the cream color, it distinguishes them from other RED teams in the league. Well done!!! Kansas City Scouts (CHL) Orr Cup Champions 2010, 2019, 2021 St. Joseph Pony Express (ULL) 2023 Champions Kansas City Cattle (CL) Link to comment Share on other sites More sharing options...
mbannon92 Posted February 28, 2011 Share Posted February 28, 2011 I really like the bevel in the IU, and the wordmarks look very nice as well. But that state-IU logo has to go, as the others have said. It's way too forced and just doesn't look good. Nike + CFL 2015 | 2015-16 NBA Concepts | Complete College Football Redesign Link to comment Share on other sites More sharing options...
Bmac Posted February 28, 2011 Share Posted February 28, 2011 The added beveling on the IU logo looks great. It gives it more depth, allowing the letters to stand out more. That was well executed, nice job. https://www.behance.net/bmatukewic8043 Link to comment Share on other sites More sharing options...
raysox Posted February 28, 2011 Share Posted February 28, 2011 I think, the only thing weird with this set is the rounded western side of the state. Great job. @MichaelDanger19 | Dribbble Link to comment Share on other sites More sharing options...
missouri tigers Posted March 1, 2011 Share Posted March 1, 2011 Good Job, You've got a nice set of logos here. The IU logos look great, you really did a nice gob on the Beveling. The only problem I have with these logos is the state outline, you should try redoing it because the western border is supposed to be completely straight: Link to comment Share on other sites More sharing options...
Somppi Posted March 1, 2011 Share Posted March 1, 2011 Good Job, You've got a nice set of logos here. The IU logos look great, you really did a nice gob on the Beveling. The only problem I have with these logos is the state outline, you should try redoing it because the western border is supposed to be completely straight:He just used the right side as an "outline" I guess, otherwise it would look really weird. Auburn University Alum Link to comment Share on other sites More sharing options...
BrandMooreArt Posted March 1, 2011 Share Posted March 1, 2011 your state outline is off, as has been addressed but you dont need it anyway. it looks cool in the Indiana script though. thats a nice touch but looks forced (too much like a J) in Hoosiers.the pitchfork looks good with bevels, id just use that on the helmet GRAPHIC ARTIST BEHANCE / MEDIUM / DRIBBBLE Link to comment Share on other sites More sharing options...
Hoosier Posted March 5, 2011 Share Posted March 5, 2011 Well, as a Hoosier graduate as well, hence the moniker...Hoosier..in all my online football simulation leagues, I love the cream n crimson, too. (still mad at the Bill Mallory firing). Anyway...if you were to incorporate the state of Indiana as a backdrop, doesn't it kinda take ya back to Indiana State's old helmet logo? There's gotta be something that's new, and yet totally IU Link to comment Share on other sites More sharing options...
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