goforbroke Posted March 8, 2011 Share Posted March 8, 2011 http://www.usatoday.com/money/media/2011-03-04-gannett-branding_N.htmThe promotions will include Gannett's new logo, replacing the long-used image of the letter "G" superimposed on a globe. The new design consists of the company name without illustration in a Verlag typeface."We're in a world that is highly complex, and what we want to do is put out something that is very simple and that people can remember," Dubow says.The message of simplicity should appeal to advertisers who want to deal with a single company to reach a wide variety of people looking for different kinds of news and information on a dizzying array of digital devices, he says.Gannett also wants to tell consumers that it can serve their needs. Company research has identified the information that people want, as well as how stories should be presented and updated. Pretty lame change if you ask me, but par for the course for a company waaaayy behind the times in terms of technology, products, advertising, etc. old:new:Here's some history of the company logohttp://www.gannett.com/apps/pbcs.dll/article?AID=/99999999/BRANDS01/110302001/-1/brands01/ Link to comment Share on other sites More sharing options...
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