Brave-Bird 08 Posted March 15, 2011 Share Posted March 15, 2011 Here's my next attempt at a logo redesign. Mercer University's athletic logo is considered one of the worst in sports, so I took a crack at modernizing it while keeping the identity in tact. I'm in the process of trying a few fonts, including custom fonts I make on my own, but here's version 1.0. Tell me what you think. Link to comment Share on other sites More sharing options...
missouri tigers Posted March 15, 2011 Share Posted March 15, 2011 Needs a little work, good idea though Link to comment Share on other sites More sharing options...
Shumway Posted March 15, 2011 Share Posted March 15, 2011 The eye areas throwing this off a bit here. If you look at a growling bear (I grabbed one off google)...the eyes sit back more on the head and are pretty small. I really think reducing the size of the eyes will go along way in creating a little more depth. I'd also make the eyes slightly less human-like. The muzzle area seems to be a little too short as well. Making the eys smaller will probably help, but you may want to exaggerate the feature as well (for example, look at the muzzle/eye relation on Baylor's logo). I like the shadowing on the "chin" area, but I think it could use a little (key word is little here) more detail in the cheeks and forehead.Great start, by the way. I think you're close to something really good here. Love the presentation, by the way. The wall painting effect is nice. Link to comment Share on other sites More sharing options...
jaha32 Posted March 15, 2011 Share Posted March 15, 2011 I agree with Shumway. the only thing that looks off is the eyes. theyre way too glossy, big, and care-bear like. but other than that, this is good. similar to lots of other bear logos out there, but still very solid.also, there's nothing wrong with the font, but there might be a better more-fitting font style out there to consider. DesignsByHahn.com Behance Dribbble Instragram Link to comment Share on other sites More sharing options...
Brave-Bird 08 Posted March 15, 2011 Author Share Posted March 15, 2011 Here's a few edits on the Bear head, thanks to the feedback! I fiddled with the nose, and changed the eyes. Now that I've made the eyes smaller, I can't even look at version 1.0 without laughing.Still, though, a work in progress! Gotta get around to designing a custom font, but for now, here's version 2.0 Link to comment Share on other sites More sharing options...
jaha32 Posted March 16, 2011 Share Posted March 16, 2011 I like the one with the pupils better.I'd try moving the words. Right now the black on the BEARS word goes over the chin which shouldnt be since the black is behind the bear on the MERCER word. DesignsByHahn.com Behance Dribbble Instragram Link to comment Share on other sites More sharing options...
Brave-Bird 08 Posted March 16, 2011 Author Share Posted March 16, 2011 alright. progress being made, me thinks. I changed the eyes ONE more time..and edited the face a little bit. dropped the excessive white detailing in some areas...and tried to close the area around the left eye.here are some logo variations. ive got a KSU-UGA baseball game to work tonight, but I've got the custom font to go a long with this about 85% complete, so expect to see that around 11 pm...ish...let me know what you think, so far! Link to comment Share on other sites More sharing options...
o.m. Posted March 16, 2011 Share Posted March 16, 2011 The one thing that sticks out is that it looks like he's wearing a chinstrap. Link to comment Share on other sites More sharing options...
Brave-Bird 08 Posted March 19, 2011 Author Share Posted March 19, 2011 Here's a primary logo update. It basically follows the concept of their current logo. I'm thinking of maybe just using block font. Link to comment Share on other sites More sharing options...
chestnutz Posted March 19, 2011 Share Posted March 19, 2011 the whole chin area looks awkward to me. the random orange chin that isn't connected to any other orange part is just weird. he looks like a nutcracker, or one of those Chippendale e-cards. his face also seems too round and fluffy, like an idealized cuddly bear. rough him up a bit i'd say. erikas | go birds | dribbble Link to comment Share on other sites More sharing options...
jaha32 Posted March 20, 2011 Share Posted March 20, 2011 I dont think the orange chin has to necessarily connect with the other orange parts of the face, but at least have a smart part on each side of the chin jot upward just a little to get rid of the chinstrap look. Although you could try connecting those pieces to just to see what if looks like. Or maybe add a jag of hair or two on the outside of the chin to make it less chinstrap-like and less smooth.It's getting close and it looks very nice. I like the location of the new wordmarks better, but again, Im not a huge fan of the font, but you said youre considering block, which I agree would look better. DesignsByHahn.com Behance Dribbble Instragram Link to comment Share on other sites More sharing options...
Brave-Bird 08 Posted March 20, 2011 Author Share Posted March 20, 2011 Complete Logo Set -- Version 1.0-Okay, after a long day of work, I've got a completed logo set. I'm thinking about possibly adding a tertiary logo...maybe a full bear. We will see. Anyways, for now, we have this. The primary and secondary logos are essentially modernized versions of this and this. Tell me what you think! I'll proabably throw together some conceptual uniforms or merchandise once people feel it's solid enough. Link to comment Share on other sites More sharing options...
Vicious Posted March 20, 2011 Share Posted March 20, 2011 Chin looks much better. I dont think there is a need for that many outlines. Right now you have 3 I think 2 would work, you could leave it with the white outline and I think it would look fine. I also think the outside of his head looks too cuddly. I would rough him up a bit, to add some character and scrappyness. Looks good. Link to comment Share on other sites More sharing options...
Chapeeko Posted March 20, 2011 Share Posted March 20, 2011 The R and the C in MERCER are really sticking out like a sore thumb, to me at least. Link to comment Share on other sites More sharing options...
lightning25 Posted March 21, 2011 Share Posted March 21, 2011 The R and the C in MERCER are really sticking out like a sore thumb, to me at least.The R is sticking out to me, but not the C. Link to comment Share on other sites More sharing options...
9erssteve Posted March 21, 2011 Share Posted March 21, 2011 Ok I know I'm late to the party on this one, but I have to say I feel kinda luke warm about this one. Having checked the original versions while grim and utterly destroyed by years and years of poor reproduction at least that bear had a bit of aggression about it. This one feels kinda "squishy" for want of a better word. It's a childish term I know but I cant think of another one that better fits how I feel. The whole thing just feels overly round, which is only accentuated by the extra keylines. The shadow over the forehead makes no sense from a physical standpoint and I just dont get the eyebrows at all. Dont get me wrong it's been well rendered, no flat spots or anything like that all keylines run parallel etc so cant fault you there, but just not sure of the reasoning for some your decisions, and as a result I feel it's fallen a bit flat.9erssteve Link to comment Share on other sites More sharing options...
leggman01 Posted March 21, 2011 Share Posted March 21, 2011 reminds me a bit of a bear i did back in 2006 that progressed quite nicely thanks to help from this board...i think your bear could use a few of the tweaks suggested by 9ersteve Link to comment Share on other sites More sharing options...
Brave-Bird 08 Posted March 21, 2011 Author Share Posted March 21, 2011 reminds me a bit of a bear i did back in 2006 that progressed quite nicely thanks to help from this board...i think your bear could use a few of the tweaks suggested by 9erstevewow! the progression in that thread is unbelievable! you did a great job. I'll definitely be heading down the same path with this. thanks for all of the input so far! Link to comment Share on other sites More sharing options...
Recommended Posts
Archived
This topic is now archived and is closed to further replies.