14er Posted September 13, 2011 Share Posted September 13, 2011 I am considering using this logo for a local high school concept and would like your thoughts on where to improve it. I know it isn't a final product, but I'm not sure where to go from here. Any constructive critisism would be greatly appreciated. Link to comment Share on other sites More sharing options...
Spearhead Posted September 13, 2011 Share Posted September 13, 2011 Very nice work, but he looks bored. Link to comment Share on other sites More sharing options...
RedFalcon7 Posted September 13, 2011 Share Posted September 13, 2011 i was just thinking the same thing, he looks like he's falling asleep. it is very impressive work. you should try slanting his eyes, making them squintier. and perhaps give him a little snarl, like an elvis lip or something. show off some teeth maybe. Link to comment Share on other sites More sharing options...
FGWB Posted September 13, 2011 Share Posted September 13, 2011 needs more blood. Link to comment Share on other sites More sharing options...
14er Posted September 14, 2011 Author Share Posted September 14, 2011 Here's an update within a logo sheet of the high school. I tinkered with the eyes and mouth in an attempt to remove the bored look. I'm hoping it comes across as more of a stoic look now. On the primary I was trying to emphasize the "Valley" more than the "Springs" as the school is locally referred to as just "Valley." The school colors are green and white so I went with a two color look on the lettering. I'm contemplating adding a faint silver outline though. Thoughts? And you can ignore the ones on the black background. Link to comment Share on other sites More sharing options...
dmhtfld Posted September 14, 2011 Share Posted September 14, 2011 Here's an update within a logo sheet of the high school. I tinkered with the eyes and mouth in an attempt to remove the bored look. I'm hoping it comes across as more of a stoic look now. On the primary I was trying to emphasize the "Valley" more than the "Springs" as the school is locally referred to as just "Valley." The school colors are green and white so I went with a two color look on the lettering. I'm contemplating adding a faint silver outline though. Thoughts? And you can ignore the ones on the black background.Not really feeling the VS, makes it seem like its versus not valley springs. Link to comment Share on other sites More sharing options...
14er Posted September 14, 2011 Author Share Posted September 14, 2011 Show me a black and white version please.Here's a larger look at the update with the black highlights like the original. I'd really like to hear some thoughts on where to improve the tiger. Link to comment Share on other sites More sharing options...
DeadFish Posted September 15, 2011 Share Posted September 15, 2011 I think you need to get a bit more character into it somehow - furrowed brows, a snarl. Now that you have a basic shape don't be afraid to move away from being anatomically correct - it doesn't have to "be" right as long as it "looks" right. Link to comment Share on other sites More sharing options...
14er Posted September 15, 2011 Author Share Posted September 15, 2011 See, what I was trying to do was show you how your logo doesn't work. Most of your detail would vanish if it were black and white. Any great logo works in black and white. Yours, isn't. That's not to say it will never be, it just needs further tweaking. The ears for example, if B&W would disappear. Try adding some contrast to them. Most of the mouth/nose is under developed, again if shown in B&W it would disappear. Same would go for the brow of the face.Seriously, turn the orange color white and look at your logo. Half of it will disappear. Please work in black and white first, then add color.Thank you for your input. Am I on the right track with this? Link to comment Share on other sites More sharing options...
rcb05 Posted September 15, 2011 Share Posted September 15, 2011 Already a lot of improvement! I'm with others that this thing needs a furrowed brow, a snarl, or something to give it some personality. Right now it looks like the tiger is either drugged or really really bored. Link to comment Share on other sites More sharing options...
sparkychewbarky Posted September 15, 2011 Share Posted September 15, 2011 Agree with rcb.It's really coming along, but focus on the eyes.They're too 'horizontal'.A little 'tilt-up' at the back corners might be the solution. *The Battle of Seattle Link to comment Share on other sites More sharing options...
14er Posted September 18, 2011 Author Share Posted September 18, 2011 I thickened the highlights above the eye a bit and worked on the eye itself. Hopefully that helped the bored look some more. Let me know what you think. Also, I'm contemplating leaving the logo in just 2 colors since the school uses green and white, and orange is not in the color palette. I feel as if it better represents the school that way. What are your thoughts on that too? Link to comment Share on other sites More sharing options...
Lights Out Posted September 18, 2011 Share Posted September 18, 2011 It's looking better. The facial expression still needs to be a lot fiercer... right now, it's gone from "bored" to "blank stare". Keep working at it. POTD: 2/4/12 3/4/12 Link to comment Share on other sites More sharing options...
Spearhead Posted September 18, 2011 Share Posted September 18, 2011 It's looking better. The facial expression still needs to be a lot fiercer... right now, it's gone from "bored" to "blank stare". Keep working at it.Yes, this tiger is filled with inertia. Link to comment Share on other sites More sharing options...
_bASHER Posted September 18, 2011 Share Posted September 18, 2011 Show me a black and white version please.Here's a larger look at the update with the black highlights like the original. I'd really like to hear some thoughts on where to improve the tiger.See, what I was trying to do was show you how your logo doesn't work. Most of your detail would vanish if it were black and white. Any great logo works in black and white. Yours, isn't. That's not to say it will never be, it just needs further tweaking. The ears for example, if B&W would disappear. Try adding some contrast to them. Most of the mouth/nose is under developed, again if shown in B&W it would disappear. Same would go for the brow of the face.Seriously, turn the orange color white and look at your logo. Half of it will disappear. Please work in black and white first, then add color.Honestly, this may be one of the best pieces of advice I have ever heard for working in logos. It is such a simple thing that I often forget to do, we really need to remember the fundamentals when we work. Good call.@14er: Now that you have the contrast and form laid out I would suggest going back in with the orange now and adding that color back in. Keep up the work and I love your attitude to criticism it is really a great one. Link to comment Share on other sites More sharing options...
winghaz Posted September 18, 2011 Share Posted September 18, 2011 I'm sorry, but that tiger just doesn't look very fierce. It looks like something you could come up and pet. Link to comment Share on other sites More sharing options...
Somppi Posted September 18, 2011 Share Posted September 18, 2011 I think if you made the eyes fierce it would go a long way Auburn University Alum Link to comment Share on other sites More sharing options...
_bASHER Posted September 19, 2011 Share Posted September 19, 2011 Hey there, I added a bit of a fiercer look to show you what it could look like. I hope that is alright. Keep up the good work. Link to comment Share on other sites More sharing options...
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