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Red Bull identity refinement


BrandMooreArt

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But the bull is orange!

First thing which came to my mind too.

i've had some issues with red when exporting files from PS. i'm seeing red, but something about my color isnt right. it's Pantone 1655, so it's not a usual red, i'm going for something a bit more orange, but i don't think others are seeing what i am. i might change everything to PNGs or TIFFs and see if that helps.

actually, does this look different for anyone else? i saved as different formats but both were converted to PNG when i uploaded, so not sure how its going to turn out (i see no difference, and they're both the red they should be)

PNG

24072055.png

TIFF

48523217.png

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But the bull is orange!

First thing which came to my mind too.

i've had some issues with red when exporting files from PS. i'm seeing red, but something about my color isnt right. it's Pantone 1655, so it's not a usual red, i'm going for something a bit more orange, but i don't think others are seeing what i am. i might change everything to PNGs or TIFFs and see if that helps.

actually, does this look different for anyone else? i saved as different formats but both were converted to PNG when i uploaded, so not sure how its going to turn out (i see no difference, and they're both the red they should be)

PNG

24072055.png

Official Red Bull red

vVkUrj8.png

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yeah 1655 is orange, try 187 instead. The mark is much improved over what they currently have but the Bull comes across as too light in it's movement. It has a feel to it like a fox that has just jumped and is about to pounce on it's prey. Maybe by grounding the back legs it can come off as more of a charging bull than a jumping bull. just my 2 cents.

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Watched this forming on Dribbble -- awesome stuff! I'm really digging how you worked the packaging design into the uniforms. Subtle, but the branding nerd in me loves that kind of continuity :P

Subtle!? There are huge, italic checkerboards on everything! :P

But the bull is orange!

First thing which came to my mind too.

i've had some issues with red when exporting files from PS. i'm seeing red, but something about my color isnt right. it's Pantone 1655, so it's not a usual red, i'm going for something a bit more orange, but i don't think others are seeing what i am. i might change everything to PNGs or TIFFs and see if that helps.

actually, does this look different for anyone else? i saved as different formats but both were converted to PNG when i uploaded, so not sure how its going to turn out (i see no difference, and they're both the red they should be)

PNG

24072055.png

TIFF

48523217.png

1655 is a legit orange. That's what we used for all the NFL teams who used orange. Maybe try Warm Red, 032, or 485 if you want that brighter, warmer look to your red. I think your work here is pretty clean, but personally, my favorite part of their current identity are the opposing bulls. Something about the one bull just doesn't feel right.

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thanks Andrew, i will try one of those reds. and the one day im out of the office over here, you come strolling through, whats with that? :P

i guess i'll give a bit of insight to the thought process of having one bull. mostly, it comes down to simplification and application. i feel like the brand is big enough now to do what many others have done before, strip their logo down to the core elements (Apple, Nike, Starbucks). this being a single red bull. i have purposefully kept yellow to a minimum, because i like it as a trim color and i really like 3 color palettes. red, blue, and silver being the primaries here.

when thinking about how the logo is applied to products, liveries, uniforms, etc, i wanted something that could scale better, both large and small. i think this would work at any small scale but could be blown up huge on the side of a race car and not have any odd, imperfect details stick out.

the idea of a red bull in this hard edged style and charging forward, even upward like it's about to take flight (IT GIVES YOU WINGS!) is to capture the energy and excitement that all the sports they're involved with provide. F1, Motocross, surfing, BMX, sky diving from space, whatever. and also, to be literal with the product name. i had a few different word mark options that were really aggressive thinking "if im going to change it, i should just go all the way" but decided to keep that clean and have the new icon be the thing that leads the identity visually.

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