BrandMooreArt

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Everything posted by BrandMooreArt

  1. BrandMooreArt

    NFL 2018 changes

    I see it as the opposite. Look at the trends of the NFL; Titans, Bucs, Seahawks, Browns, their last uni... this one goes Away from all of that completely. It’s the one uni that isn’t trying so damn hard to “tell a story”
  2. BrandMooreArt

    "Hostile architecture" AKA "defensive design"

    i dont think its so black and white. not knowing anything about the city's politics, i get the impression that these examples of "hostile architecture" are intended, above all else, to keep traffic flowing freely. i dont believe they target homeless, but target everyone— i imagine those would be decent places to sit and eat a cheesesteak, but at the cost of slowing or crowing those areas. is that something the city should be spending money on? i would say yes
  3. BrandMooreArt

    NFL 2018 changes

    seconded. lets make this bill a law
  4. BrandMooreArt

    NFL 2018 changes

    would love to see SI try to run that headline today
  5. BrandMooreArt

    49ers Throw It Back to the 94ers, Unveil Alternate Uniform

    they didn't decide to do this uniform just this year. they've probably had this in the works as their Color Rush option. they can still elect to wear their red socks for the games, though
  6. BrandMooreArt

    Walleye Logo Concept

    i think i found your reference picture, and its a great illustration to use. i think your logo interpretation lacks a bit of motion and action. using that same illustration i did a quick sketch focusing on making that same dynamic form in only 2 colors (light and shadow). i think if you go back and start there, it will lead to better lines and a more iconic logo from there you can style it a bit more like your original if wanted/needed, adding in the key stroke, the colors, or building in some other highlights. which you did a great job of, i just think you need to revisit the foundation of it
  7. BrandMooreArt

    NFL 2018 changes

    they should still work if reflected. even when you flip the “motion” or fur or whatever. often though, McCarthy is right, when you reflect the art some mistakes show up, especially when you have to consider perspective, like the Bengals logo. digital artist will flip their canvas a lot while working to reveal all those mistakes in perspective or lighting. the same process should be considered when doing logos like that, most especially if it were intended to be reflected in the firt place, like when using on a helmet edit - to see that process in action, this artist does it a couple of times at the end of this video:
  8. BrandMooreArt

    Jacksonville Jaguars Uniform Documentary

    yes, but i dont buy that film review, where you can control the speed of the tape and focus on a single player, translates to the field and real time play
  9. BrandMooreArt

    Jacksonville Jaguars Uniform Documentary

    can confirm a lot of players have said they like "when the jersey matches the pants". and so many of these guys have probably played in that kind of combination since high-school; its normal for them yea thats sounds like complete non-sense. as if a big ass Braisher stripe (Packers, browns, Saints, 49ers) down the center of the helmet would be any different
  10. BrandMooreArt

    West Virginia Black Bears to play as Moonshiners

    sooo... how am i supposed to feel about a team changing their mascot/name to one that deals in illegal activities?
  11. BrandMooreArt

    Seahawks old logo vs new logo

    roasted seahawk?
  12. BrandMooreArt

    Seahawks old logo vs new logo

    there's not a better bird mascot logo than the Seahawks. change my mind
  13. BrandMooreArt

    Seahawks old logo vs new logo

    as much as i like the current colors, i think i'd actually like to split the difference— current blue + kelly green
  14. BrandMooreArt

    Seahawks old logo vs new logo

    spot on. i think the current Seahawks logo is one of the very best in all of sports. it has that unmistakable Native PNW style, a more unique color palette, and the boldness of the lines and shapes works better as a logo. meaning when you shrink it down or embroider it, it doesn't collapse on itself. its simpler, more iconic, everything feels like it was carefully considered instead of copied from a photograph. all that just makes it better, but there's also this forward motion and sense of speed to it that i really like where the original is so static.
  15. BrandMooreArt

    Universal Maxims of Uniform Design

    absolutely. heres another example i like to use
  16. BrandMooreArt

    Why do people hate unique uniforms

    well, even here, you have people on all sides of every issue. nothing is so black and white that everyone loves something new or old or whatever. but generally, the majority of people will resist change; at least at first. i think asking everyone to express their thoughts and feelings in a well laid out design critique is a bit unfair, though. i mean, im not a plumber; all i can do is tell you my faucet leaks, you know? just speaking to the Titans for now, i disagree that any of the elements actually look appealing but moreover there is a lack of consistency in the shapes and how they're used in every piece of the uniform. each sword element is a variation on the idea and that ends up looking chaotic and the peices (helmet, jersye, pants) have a lack of visual unity— the shapes divide the uniform instead of tying it together. this was the major issue with the previous uniform as well. theres also a practical element here where the numbers are probably going to be hard to read because they're so wide they curve around the players body a bit, and because they're so. . . unique? they're more an expression of "swords" or whatever than they are actual numbers. theres this sense of some kind of "brand story" being told in all the details yet its like different people worked on all of those details without consulting with one another. personally, i think the uniform lacks taste— i love a sating helmet shell and like the metallic facemask as an option but put them together? i think thats the tackiest ive ever seen and theres nothing "professional" about the way that looks. and NFL players can be near 40 years old, you have to think about how these apply to grown men with some gray hairs as well. if Adam Vinatieri played for the Titans, i think he'd look ridiculous. if there is intent to make the uniforms short-lived and have a constant change, trendy, experimental uniforms can work. it works great for Oregon because they keep changing. but theres something to be said for longevity and timeless (or as close as you can get to it) design. i just saw a picture of the 49ers as i write this and you know what, that uniform looks freaking great. the colors, helmet finish, logos, numbers, every detail about that is beautiful and it has nothing to do with Montana, Rice, or 5 Super Bowl victories. there is an approach and philosophy to that uniform that just works perfectly, so when the Titans break all of those rules and try so hard to do something unique and original? it shows. and i am not at all against new ideas, but you have to execute them well and have some sort of taste. Nike and NFL teams are struggling with that right now. but for what its worth? i really like Jacksonville. but thats for another time "when you're young, you just want to break the box but as you get older you realize, that was a pretty good box" — Steven Heller, designer.
  17. BrandMooreArt

    College Football uniforms- 2018

    i really like the new Virginia digs. there's still 3 of everything in the set (i think), but theres a consistency and unity with everything thats been hard to come by over the last near decade. at least the thought in this uniform has been put into the stripes and making the team stand out with one "trick" rather than building a whole "brand story" into every detail. eventually this will swing over to the NFL too, hopefully sooner than later
  18. BrandMooreArt

    Universal Maxims of Uniform Design

    i dont even know what a stripe is anymore wondering if there is some kind of definition made by another, non-sports organization?? i feel like some military would have a standard for it
  19. BrandMooreArt

    Universal Maxims of Uniform Design

    i never realized we have no set standard or definition of what a stripe (or 2 or 5) even is. i like what Harry was getting at with some stripes being trimmed in another color, like the Texans pants being considered 1 stripe instead of 3. very interesting subject here
  20. BrandMooreArt

    Universal Maxims of Uniform Design

    yea, for Wisconsin thats a great foundation for a number font but i also feel its too heavy in weight. in action or when players are bent over the numbers do get hard to read. sometimes, i think designers/teams can get too focused on "big, block number" and this is where you can see the negative space is equally important.
  21. BrandMooreArt

    Universal Maxims of Uniform Design

    A for them. sometimes the jersey stripes can get pinched off, depending on cut/tailoring, but for the most part they are there, so theres no glaring flaws.
  22. BrandMooreArt

    Universal Maxims of Uniform Design

    ive laid out my thoughts about football specifically. y'all can do with it as you wish: https://medium.com/graphic-language/football-uniform-grading-scale-e351024bdc3c
  23. BrandMooreArt

    Cleveland Browns re-do in the works for 2020?

    in describing the throwbacks, you also described the current uniforms. they’re also built on stripes (only 1 instead of 3 which makes it more uniform) and unique color and its only Nike element is the number font which as bad as it is, is actually very conservative compared to others.
  24. BrandMooreArt

    Tradition Evolved: Tennessee Titans Unveil New Uniforms

    ^yea maybe not abandoned their brand, but i think they've added confusion to it. one of my favorite designers, Brandon Rike, says "branding/design is taking someone else's 'crazy' and handing it back to them in a more organized way". i dont feel theres anything organized about the Titans look right now.
  25. BrandMooreArt

    Tradition Evolved: Tennessee Titans Unveil New Uniforms

    that is the question of all questions, and one i dont think i have the knowledge or experience to answer properly. but i like the long game. building a brand and identity that lasts, because a lot of times the memories and associations tied to those things trumps a quick-turn $ maker. i'd say there is even a point when a terrible piece of art (logo) becomes untouchable because of the equity in it. the Lakers are a great example of this and i believe this discussion could continue into Juventus, but that only raises more questions for me. Nike/Oregon really works for Oregon, their whole thing is about throwing out tradition and doing something new. the downside is, other teams cant get past the surface of that and want some of it for themselves. they want the "what" without understanding the "why". and when it doesnt fit? when its a miss? i think people feel it and it turns them off