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Everything posted by BrandMooreArt

  1. the average age of the NFL fan. im not exactly sure how thats calculated, but my guess is it comes from ticket sales, social media engagement, and viewership. there are multiple things that have lead to an older audience, but the point is anything the NFL does from a marketing and branding strategy is going to put themselves in the light of "having a bright future", not looking backwards. besides team initiatives of throwback uniforms and anniversaries, when was the last time the league did anything that was any different from that strategy? off the top of my head, it was the AFL's 50th anniversary. they're just not about going backwards
  2. from what i can say based on what i know, its nothing so "loud" as that direction. i think we can expect the "modernness" of the Super Bowl aesthetic. i dont know, maybe. but the point is to "not look old." its a sport that has failed to capture the attention of Americas youth; the average NFL fan is near 50. any marketing initiative they do will be more in the spirit of moving forward, rather than looking back
  3. i'd love to see that too, but that wont happen. the NFL doesn't want to look old and isn't too thrilled about "going backwards" in any aspect. their branding/marketing is all about going forward. the messages and design around the 100th season wont be about the past 100 years, but about the next. does that make sense? well, its not exactly what i would suggest, but i believe thats where they're headed
  4. The Guardian rebrands

    to sum it up in a sentence, i'd say the aesthetic is "they've gone from internet news, to print news". i wonder if a general newspaper design is becoming just retro enough to be cool now? theres a lot of things that are right about that look. it feels like the wordmark has moved out of the college dorm and into a sweet, Victorian house. it's grown up well. i dig it
  5. Diet Coke rebrand

    thats an interesting approach. i wonder how that paid off for them? did it actually increse sale amongst women? my hunch is no
  6. Evolving Uniform Opinions

    100%. i'll give you one team that is doesn't work for: Arizona Cardinals. everything they do from an identity standpoint is still quite modern and forward thinking (even the Reebok era uni) but the gray mask is out of place because it represents the past. it still looks fine, but what that element represents and the "personality" of the others (stripes, logo, stadium, typography, etc) are very different
  7. there's 2 different philosophies on this; do you 1.) wear what is most recognizable 2.) put on something special. i think better questions are how much does it matter? what are the lasting effects of either choice? what kind of "party" is the SB, and how should that determine how you dress?
  8. Evolving Uniform Opinions

    that's the thing with the Nike-era uniforms; most of them are not meant to be classic but to make a splash in the pan. the goal was always to stand out now, rather than build something that will last. but i've got a few of my own opinions that have evolved over the years but the main one is gray facemasks on football helmets. when the Colts updated their unis in 2004, i couldn't believe they put a gray mask on a white helmet. at the time it was so ugly, especially compared to the blue masks they had before. it didnt take long though for me to come around and see the light. once i learned why they did it and what it represents, it completely changed my taste. now, if i were football czar, i'd put a gray mask on most helmets. love the look.
  9. NFL 2018 changes

    its true. there won't be a "One Florida" decal on the helmets in 2018.
  10. Diet Coke rebrand

    i love the new slim cans. it's such an obvious, smart choice for a diet soda you have to wonder why it didn't happen years ago. it actually communicates what you expect from a diet drink and looking at the "old" can, it just feels so wrong now. i'd like to know how it effects packing and shipping as well, im sure that was considered in this process. the new flavors and can livery will change over time, i dont think its even worth getting into that. but the "coke" type has also been tweaked a bit and feels more sophisticated. between that and the choice of can design, this will definitely end up being on of my favorite designs of the year.
  11. How much can you "update" a classic?

    but we're talking about different logos here, not variations that happened by accident due to the applications. theres no reason why you couldnt have 1 logo and no one would be able to tell the difference. also, the Yankees in no way should have 4 different marks. these things happen because there was no quality control over the years an some vendor did their own version for whatever reason, but today its much easier to have consistency, which should be the case
  12. How much can you "update" a classic?

    this is a very interesting question, and for me it begs another question before i can give an answer: what is the intent? if the intent is to be true to a past uniform and apply an old design to a modern uniform template, i would like it to be as accurate as possible. misses on details can destroy that nostalgia and emotional resonance, at least for me. but, especially in football, old decorations like stripes don't work any more for modern templates — old sleeve stripes were a solution to a different problem which proposes new problems today; the Steelers jerseys will never again look like they did in the 70's. but if the intent is to take an old design and do something new with it, it has to be different enough from the original that it doesn't look like a knock-off. if you're too close to the old, its kind of like "what's the point? why didn't they just go all the way with the old design?". this is a very tricky direction to get right but the Blue Jays are probably the prime example of this.
  13. NFL 2018 changes

  14. NFL 2017 changes?

    thats all part of the 2017 Colts marketing campaign, #ColtsForged. a lot of the elements revolve around branding irons and whatnot; horseshoe stuff. the "midwest beige" or whatever (i just call it Farmer's Tan) is a part of that as well. there were some elements i didnt see used this year too like a "100% beef" tag that was intended for OL images that would have expanded this look, but all for the best they kept things to a minimum. as a fan, im not a fan
  15. what if that is what they feel looks best?
  16. NFL 2017 changes?

    +1 on the Dolphins helmet whats most frustrating about logos like the Panthers and 'Canes though, is it gets put through a large process with so many people seeing it before they go out and they still end up where they did. theres lots of variables in the process that could influence the concept or general look, but how many people on the creative side see them and still allow craftsmanship, or lack thereof, like that to go out? maybe one designer works on it, but theres multiple people that get their eyes on it too— design is never done alone. both logos look like first versions that got final approval.
  17. NFL 2017 changes?

    and those points arn’t the end of this atrocity. the shapes look like the were cut with scissors, and in a hurry, rather than drawn with a vector program. this logo, as well as the Panthers, is very obviously done by someone with very little experience
  18. NFL 2017 changes?

    hopefully, the new owner of the Panthers brings about some much needed change, starting with the logo. i dont think theres a more poorly drawn piece of art in pro sports.
  19. What throwbacks do you want to see?

    1936 Bears
  20. NFL 2017 changes?

    the problem is it wouldnt be different enough to even warrant having the '66 uniform as an alternate. you'd end up with some kind of bastardization of the throwback as the primary uniform. if you did another throwback for the alternate, the 70s/80s unis arn't really that much more unique, they'd probably look like those suggested primarys with a gray face mask to most people, and no chance in hell does Ross approve a throwback to the previous identity (as he shouldnt). our thinking is, no matter what the primary uniform is, lets keep the '66 pure.
  21. im not a big fan of the current identity either, but it was overseen and approved by the current owner who likes where things are at right now, along with our CEO. as long as those guys are still here, i dont think much is ever going to change. they're committed to making the Dolphins an elegant, luxurious brand that is recognized for more than football and i think even though the current logos/unis are not beautiful or well crafted, they do at least have that "personality" about them. i also agree that keeping the 1966 uniforms as throwbacks is the best route for them. keeping them rare and wearing them on special occasions keeps the want for them. they dont hang around long enough to be tired (again) but because we see them twice a year, its kind of like christmas. you get excited for it. the last thing i would want to see happen is any kind of combination between the two eras and you end up with a bastardization of the '66 uniform— and then you have no reason to keep it as a throwback because its not different enough and on that note, i dont care if the primary uniforms are pink and brown with Comic Sans numbers, as long as the throwback uniforms stay pure