chcarlson23 Posted January 21, 2019 Share Posted January 21, 2019 Long time farm, hardwear, and outdoors franchise, gets a new logo. They were apparently bought out back in 2016, but just changed logos last July. I noticed it sometime during a Minnesota Wild game, that the logo on the dasher was much brighter. (Old) (New) I like the fact that the Fs have been separated, so you can tell it's a pair of Fs. I don't like that they ditched the silo cap above the F. The Silo is a staple of the store design, so unless they're planning on dropping those, it's a little odd. The new font feels also too Walmart-y, if that makes sense... "And those who know Your Name put their trust in You, for You, O Lord, have not forsaken those who seek You." Psalms 9:10 Link to comment Share on other sites More sharing options...
DTConcepts Posted January 21, 2019 Share Posted January 21, 2019 I've never heard of Fleet Farm, but I like the update. It cleans up an identity that feels very 2001-ish. Again, I've never heard of the company, so take what I say with a grain of salt, but from a quick Google search, it looks like their stores have distinctive silo-looking things on them, which is why that little half-circle was in the old logo. I stumbled across a concept for a new store, which has no silo. Maybe the logo played into that? "You ain't gonna learn what you don't wanna know..." Link to comment Share on other sites More sharing options...
MilSox Posted January 22, 2019 Share Posted January 22, 2019 On 1/20/2019 at 9:10 PM, Zeus89725 said: I've never heard of Fleet Farm, but I like the update. It cleans up an identity that feels very 2001-ish. Again, I've never heard of the company, so take what I say with a grain of salt, but from a quick Google search, it looks like their stores have distinctive silo-looking things on them, which is why that little half-circle was in the old logo. I stumbled across a concept for a new store, which has no silo. Maybe the logo played into that? I had to chuckle at that because they'd had that branding since at least the 1980s. Link to comment Share on other sites More sharing options...
The_Admiral Posted January 22, 2019 Share Posted January 22, 2019 On 1/20/2019 at 9:10 PM, Zeus89725 said: I've never heard of Fleet Farm But have you heard of Farm & Fleet? The hardest working people in America find value there, or so I am told. ♫ oh yeah, board goes on, long after the thrill of postin' is gone ♫ Link to comment Share on other sites More sharing options...
Bmac Posted February 20, 2019 Share Posted February 20, 2019 I've been seeing Fleet Farm for nearly 20 years and just realized the logo is made up of 2 F's. https://www.behance.net/bmatukewic8043 Link to comment Share on other sites More sharing options...
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