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Colorado Avalanche logo redesign


Quackcom

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Hello All,

Here is my first post on this awesome forum. I've been playing around with redesigning a few NHL logos, here's my take on the Colorado Avalanche. Basically making the "A" a mountain. Please let me know what you think.

A big shout out to davidson on his logo presentation video.

Colorado_Avalanche-R1.jpg

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I think you're onto something here... the perspective is really, really good. But right now, I don't see an "avalanche of snow," I see a hanging curtain being blown by an open window. It's also a little too long on that right side... pulling the puck up closer to the base of the mountain would help achieve a little more balance in the design.

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I think you're onto something here... the perspective is really, really good. But right now, I don't see an "avalanche of snow," I see a hanging curtain being blown by an open window. It's also a little too long on that right side... pulling the puck up closer to the base of the mountain would help achieve a little more balance in the design.

I see a dude with long hair.

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It's late, so perhaps I'm reading the OP wrong, but the "A" is already a mountain, is it not,?

I'd agree you are making it more "mountain-y" I also think it is less an A.

I also prefer the more graceful, yet likely less realistic, snow path on the existing logo which helps form the A. It also portrays a controlled powerful force of nature, in possession of the puck, by intent in design. As opposed to just sort of dumping a huge uncontrolled load of snow off the side of the mountain that happens to contain a puck.

The existing logo illustrates the avalanche, and the power of the avalanche, as an intelligent entity. Yours is more of just a mindless natural disaster.

I've seen complaints about the Avalanche logo, I don't really get it. Unless you are changing the name of the team, I think it is a good logo.

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Alrighty, here is the next pass with a couple of the suggested modifications:

I made the A more legible

I tried to integrate the puck into the snow more. This is a bit tricky and may still require some work, I think the current Avs logo has the snow engulfing the puck too much but I'm undecided if the little snow "fire" balls are working yet.

Thanks for your input.

Colorado_Avalanche-R2.jpg

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I don't think it's working.

Here's a picture that should help:

gr000023.jpg

An avalanche should look like a waterfall at the top and a thundercloud at the bottom. Right now, I think your design has too much twisting-motion at the top and not enough "thunder" at the bottom. Think of it less as a river of snow (like their current logo portrays it) and more like a waterfall.

depositphotos_22451305-Waterfall.jpg

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A couple of things.

I like the way you've positioned the light blue and white, really gives it relief.

I feel the logo is still too close to the existing one, and most importantly, it is way too "off-centered" for my liking, I tend to like symetry.

But I have to admit that I like your overall treatment, I wished I knew how to work contrasts in shades like this. (p.s. I want burgundy too).

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