Go Red Sox! Posted September 13, 2014 Share Posted September 13, 2014 Hi guys! This is my latest logo redesign – this time it's the NY Islanders. Feedback is welcome as usual!Current logoBefore AfterPrimary logoSecondary logoWordmark (used on helmets) “Never argue with an idiot! They will only bring you down to their level and beat you with experience.” ––George Carlin Link to comment Share on other sites More sharing options...
DatsyukianDekes6 Posted September 13, 2014 Share Posted September 13, 2014 I really like this, good job! My only comment really would be that I wish somehow on the secondary logo you used the full "NY". That being said, I think this would be a good rebrand of sorts for the move to Brooklyn. Link to comment Share on other sites More sharing options...
Roadrunner8ball Posted September 13, 2014 Share Posted September 13, 2014 Very much an upgrade from their current logo. Link to comment Share on other sites More sharing options...
sportsherald Posted September 13, 2014 Share Posted September 13, 2014 While this is well done, and I can see the skyline logo being used for the move to Brooklyn, I think it needs to be noted that the lighthouse, although appropriate, is a reminder to fans of the negative "fishstick" era. The Fisherman was accompanied by a similar secondary lighthouse logo. http://content.sportslogos.net/logos/1/19/full/mjfh90bxecszrp1vt74hjs3jc.png Use the rules of heraldry for more effective sports logos! i.e. keep it simple, use good contrast... Link to comment Share on other sites More sharing options...
TylerG Posted September 13, 2014 Share Posted September 13, 2014 Love that half-circle logo. NHL Uniform Matchup Database --- TylerG's NHL Link to comment Share on other sites More sharing options...
A_J_H Posted September 14, 2014 Share Posted September 14, 2014 These logo of yours is brilliant! Makes me want to ask you if I can use them for my jersey concepts! AJH Hockey Jersey Art@AJHFTW AJH Hockey Jersey Art on Facebook AJH HJA on DeviantArt Link to comment Share on other sites More sharing options...
Keel Posted September 14, 2014 Share Posted September 14, 2014 Love the logos, just not a huge fan of the wave marks on the lighthouse logo. It looks a little cartoony in my opinion. Link to comment Share on other sites More sharing options...
MrWonka Posted September 14, 2014 Share Posted September 14, 2014 While this is well done, and I can see the skyline logo being used for the move to Brooklyn, I think it needs to be noted that the lighthouse, although appropriate, is a reminder to fans of the negative "fishstick" era. The Fisherman was accompanied by a similar secondary lighthouse logo. http://content.sportslogos.net/logos/1/19/full/mjfh90bxecszrp1vt74hjs3jc.pngFrom what I hear around, a lot of Islanders fans say this is the only positive thing to come from that era. So maybe if done right people would be happy to see it return. YOu did a good job but I agree with an above comment about the waves. I'd try to add something more to it though. It seems too static compared to the old lighthouse logo that I really like. Maybe having it at a different angle instead of straight on? Link to comment Share on other sites More sharing options...
Go Red Sox! Posted September 14, 2014 Author Share Posted September 14, 2014 Thank you guys for all your comments. I appreciate it! I was pretty busy, so I couldn't reply to your comments as quickly as I wanted to.@Keel, @MrWonka: Totally agree about the waves. I don't even know how many versions of waves I've had and discarded eventually. In the end I was completely unsure about the shape of them.I will also work on the angle. “Never argue with an idiot! They will only bring you down to their level and beat you with experience.” ––George Carlin Link to comment Share on other sites More sharing options...
Go Red Sox! Posted September 14, 2014 Author Share Posted September 14, 2014 The waves are now flatter and don't look as cartoonish anymore as before. Now I'm trying to find a solution to the angle issue.. “Never argue with an idiot! They will only bring you down to their level and beat you with experience.” ––George Carlin Link to comment Share on other sites More sharing options...
Go Red Sox! Posted September 14, 2014 Author Share Posted September 14, 2014 I just came to the conclusion that I will discard my NY Islanders primary logo in order to start again from scratch.I totally agree with you (MrWonka) about the static (and rather bland) look of the entire logo. Therefore it makes much sense to redo the whole thing. Constructive criticism will always pay off. And that's why I like this site so much. “Never argue with an idiot! They will only bring you down to their level and beat you with experience.” ––George Carlin Link to comment Share on other sites More sharing options...
sparkychewbarky Posted September 14, 2014 Share Posted September 14, 2014 Hang on there Go...I wouldn't be throwin' out the baby with the bath-water!First of all IMO, the lighthouse concept provides a real nice icon for the franchise. They should use it.I wouldn't be tossing the logo you've done...that would look real sharp as a merchandising logo on a T.You've done a nice job rendering the actual lighthouse. Keep that.However, as THE main logo; yeah, it could be a bit more dynamic.For the primary logo, I'd try...- losing the script- Filling the circle with the lighthouse- and how about having the waves crashing around the base of the lighthouse?You're on the right track. *The Battle of Seattle Link to comment Share on other sites More sharing options...
MrWonka Posted September 14, 2014 Share Posted September 14, 2014 Yea I wouldn't say throw it away. More of a "..let's see this" type of thing. I think it's still a great mark. I think the lighthouse needs to be shown more though. The side of the circle are pretty empty. What if you made the lighthouse bigger and have it coming out of the roundel on top? I don't know, just spittin out ideas to cover more area. Link to comment Share on other sites More sharing options...
Blackhawks#9 Posted September 14, 2014 Share Posted September 14, 2014 I really like the secondary logo. Maybe you could swap the logos? Link to comment Share on other sites More sharing options...
Go Red Sox! Posted September 15, 2014 Author Share Posted September 15, 2014 Hang on there Go...I wouldn't be throwin' out the baby with the bath-water!First of all IMO, the lighthouse concept provides a real nice icon for the franchise. They should use it.I wouldn't be tossing the logo you've done...that would look real sharp as a merchandising logo on a T.You've done a nice job rendering the actual lighthouse. Keep that.However, as THE main logo; yeah, it could be a bit more dynamic.For the primary logo, I'd try...- losing the script- Filling the circle with the lighthouse- and how about having the waves crashing around the base of the lighthouse?You're on the right track.Thanks sparky! I appreciate it. These are some nice ideas. I will try to put them into practice – as soon as I have time for that again. “Never argue with an idiot! They will only bring you down to their level and beat you with experience.” ––George Carlin Link to comment Share on other sites More sharing options...
Go Red Sox! Posted September 15, 2014 Author Share Posted September 15, 2014 Yea I wouldn't say throw it away. More of a "..let's see this" type of thing. I think it's still a great mark. I think the lighthouse needs to be shown more though. The side of the circle are pretty empty. What if you made the lighthouse bigger and have it coming out of the roundel on top? I don't know, just spittin out ideas to cover more area.Thanks MrWonka, I appreciate it. I like the idea with the lighthouse coming out of the top of the roundel. Sounds good. “Never argue with an idiot! They will only bring you down to their level and beat you with experience.” ––George Carlin Link to comment Share on other sites More sharing options...
Go Red Sox! Posted September 15, 2014 Author Share Posted September 15, 2014 These logo of yours is brilliant! Makes me want to ask you if I can use them for my jersey concepts!Thank you! Sure, you can. “Never argue with an idiot! They will only bring you down to their level and beat you with experience.” ––George Carlin Link to comment Share on other sites More sharing options...
Morgan33 Posted September 16, 2014 Share Posted September 16, 2014 I think both iterations of the primary look great. Still interested to see the update. Overall this a great rebrand and huge improvement over the Islander's current identity. Any plans to make uniforms further down the line? Link to comment Share on other sites More sharing options...
worcat Posted September 17, 2014 Share Posted September 17, 2014 NYI logo is dated but it's a classic. Adding a light tower in a roundal doesn't necessarily say "Islanders" to me.It's a nice looking design but I dunno, it's a tough logo to make better since it is so good to begin with. Bleeding Blue since 1986 Link to comment Share on other sites More sharing options...
eick74 Posted September 17, 2014 Share Posted September 17, 2014 The font used in the primary just feels very generic to me. Doesn't really add anything to the logo other that identifying the team.With the Islanders moving to Brooklyn next year, I would think about swapping the primary and the secondary to symbolize the Islanders coming into the city. Link to comment Share on other sites More sharing options...
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