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Elite Ice Hockey League redesign (Belfast Giants fix up and final league designs)


Pulv!

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My project here is to redesign all the jerseys and logos of the 10 teams of the Elite Ice Hockey league, the major hockey league of all the United Kingdom. I'll try to stick the most with their actual colors and sponsors (yes, they do have sponsors...)

Here you have an image to have an idea of the league if it is new to you.eihl_2015-16-2.png

 

First of all I've redesigned the league logo, nothing wrong with the actual one but I find it without character.

Now it has a more UKish vibe. The L should hint a hockey stick and the now four stars stand for the four countries in the league, England, Wales, Scotland and Northen Ireland.

The grayscale version of the logo will be used in jerseys.

 

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Here you have the first team

 

Braehead Clan

 

Old logo and jerseys

Clan_Logo.jpg

349340753.jpg349340745.jpg354190223.jpg

 

My concept

I've just added a more scottish touch (the font of course not, but it looked really "on point" to me)

 

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The league logo needs tidying up, but it's a good start.

 

I don't particularly like the Braehead Clan logo - or their name, for that matter - so your take is already an improvement. Having said that, I think that you've simplified it maybe too much. The crossed hockey sticks on an oval doesn't really say "Clan" to me (but then, neither does a pair of snarling hockey players :P) and I feel as if a lot more could be done with that.

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Thanks for all the useful critics!

First of all I've decided to take the sponsor off the jerseys, then I've changed the reebok logo to make it more visible.

It is right, the braehead script looks a bit triangular, I do see it now, but I don't know how to fix it as the path to which it is associated is perfectly curve (I used inkscape). If someone is able to help me I'll be happy to fix it :D.

 

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Fife Flyers

 

Old logo and Jerseys

2g1qymmexfx2h3cifa7e1lob5.gifimage_55e071a5d6aad_DSCF2617-500x500.JPGDSCF2620-500x500.JPG

My concept

As the Flyers are a team with a great tradition I kept the jersey design quite traditional just upgrading logo and font. The blue used is a brighter one close to some years ago Flyers' palette.

 

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5 hours ago, Totems!! said:

Very nice and clean look for Fife and that third jersey is a beaut! Thanks for this thread. it's great to see designers doing lesser known leagues from around the world.

Thanks a lot! I like to design things out of the spotlight as there are always nice logos to upgrade!

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I like the creativity with the alternates shown here.... both show you don't have to go crazy to be innovative.

 

I personally can't wait to see the update for the Edinburgh Capitals, as I did a project on Scotland a few years back & found out about that team.

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Pulv!...

Super nice job on that Flyers logo.

That thing can stand on its own...not sure if you need the word "FLYERS" on the sweaters.

I like the Alt although I find the winged shoulder a tad overpowering.

What if the shoulder wings were "watermarked"...just a slightly darker yellow than the sweater?

Anyway...nice work on an interesting topic.

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I added the script as the logo looked a bit small as it is quite wide... The watermark idea is a good one, I wll definitely try it.

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38311238686_63d380f72e_o.png

 

Watermarked wings! Pretty cool but I still prefer the blue wing design as it fits with the original three colors scheme.

What do you think?

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Edinburgh Capitals

 

Old logo and jerseys

1143px-Edinburgh_Capitals_logo.svg.pngEC-HomeJersey-03_1024x1024.jpg?v=1452018EC-AwayJersey-03_1024x1024.jpg?v=1441969

 

My concept

I quite like their real identity but I don't like the stylized "lion rampant" as the real one is just so nice for a logo for itself. The striping is taken, as the lion, from the Royal scottish standard. I decided to go on a really "heraldic" way without being too easy using the St.Andrew cross as they have done with their current jersey (but on the alt it was a must ^_^).

 

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38311239576_f0e2f5f84c_o.png

 

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Well, I was actually thinking of either add some white striping or numbers on the third jersey sleaves and also to add the golden trim to the lion on the away jersey... But I'm not really sure about this last thing.

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