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LOGOLYMPIAD 2016 - EVENT 2 - Wordmark


pollux

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Last year, I was fortunate enough to join the World American Football League (WAFL) as the owner of the Omaha Brewers. While I worked on an identity for the team, I never rolled it out officially, as it was incomplete. For this event, you have to come up with a wordmark that will complement the primary logo of the fictional Omaha Brewers:

 

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  • The wordmark must include both the city and the team name, with an emphasis on the team name (i.e. the team name must be bigger than the city).
  • You must use all colors from the primary logo in the wordmark (there are 4 colors in the logo).
     

 

DEADLINE: October 21st, 11:59AM Eastern Time

 

Failure to follow the guidelines could result in your entry being inadvertently (or intentionally) excluded from judging.

 

Entries must be emailed to logolympiad (@) gmail (dot) com prior to the set deadline. Subject line should be the event number (Ex: Event 1). Once you submit your entry, it is considered final.

 

Entries must be submitted as .jpg, .gif or .png formats. The file name format of the submission is: event#_yourusername.extension (Ex: event1_pollux.png). The file must be attached to your email.

 

All final entries must be 800x600 pixels with at least 70 pixels of white space at the bottom of the image. This means that your presentation has to fit in a 800x530 pixels window (800 pixels wide by 530 pixels high). I will NOT re-size entries that are not properly done, so make sure it's right.

 

The background of the entries should be solid white, unless otherwise specified. You must not use gradients, shadows, patterns, lines, etc. on your background.

 

Do not add any text or images to your submission, unless otherwise specified. Do not add the team name, location, the entry number, the event type, etc.

 

Do not include your name or any other personal identifiers on your submission. Also, do not watermark your work. I will add a watermark to each entry before they get posted for judging. I will also provide each entry with a number. You are expected to keep the identity of your entry anonymous until the end of the event. If you think you know the identity of another designer, keep it to yourself. Anyone who exposes the identity of themselves or anyone else will be DQ'd.

 

You should receive an automatic reply once you submit your entry. If you don’t receive one, please PM me directly. If I see an issue with the format of your submission, I will contact you giving you a chance to resubmit. I will NOT, however, comment on the content of the submission.

 

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1 hour ago, Dan O'Mac said:

That's a gorgeous logo, sir.

 

16 minutes ago, ChicagoOakland said:

 

Seconded. The keg as an O for Omaha is brilliant and beautiful.

 

Thanks, guys!

 

9 minutes ago, dsaline97 said:

So, no colored background version this year?

 

No. Only a single wordmark on a white background is needed this time around.

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I have a question about the use of white within the wordmark. I'm assuming for letters on a white background, white between a letter with a "hole" in it, like the letters, D, Q, P, etc. is fine, but what about white in the wordmark? Using your logo as an example: If the dark red was white, would that not be allowed, since it is inside, even though it's the background color?

gy1cTo7.png

 

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16 minutes ago, pitt6pack said:

I have a question about the use of white within the wordmark. I'm assuming for letters on a white background, white between a letter with a "hole" in it, like the letters, D, Q, P, etc. is fine, but what about white in the wordmark? Using your logo as an example: If the dark red was white, would that not be allowed, since it is inside, even though it's the background color?

gy1cTo7.png

 

 

You're correct - holes in letters can be white, but there shouldn't be white in the wordmark itself. It should NOT be a new color added.

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15 minutes ago, jdp said:

Can/should the logo be incorporated? Meaning it would be a background, sort of like this:

 

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You can, but it is not required. You can also use elements from the logo in your wordmark without using the full logo.

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