AAO Posted January 20, 2017 Share Posted January 20, 2017 Full project here: https://www.behance.net/gallery/47660267/SD2LA-The-Los-Angeles-Breakers The beach. The palm trees. Hollywood. America's game in the City of Angels. Los Angeles deserves an NFL team that's undoubtedly, indigenously LA. With San Diego returning to it's roots after 55 years in San Diego, they are in need of a new brand. This brand should still pay some homage to the Charger days, but with a fresh take on the identity that also embraces LA, in equilibrium. I sought to feature the LA surf, sun and celebrity culture. I think this brand better speaks to the fan base in LA, versus just slapping "Los Angeles" in front of Chargers. Behance Network || ianbakar.com || Dribbble Link to comment Share on other sites More sharing options...
cjm3114jr Posted January 20, 2017 Share Posted January 20, 2017 Wow. That is very unique. I think the helmets could use some work. I like the design, but I feel the helmet logo should have an outline. Link to comment Share on other sites More sharing options...
hockey week Posted January 20, 2017 Share Posted January 20, 2017 Part of me feels that the logo has one too many elements (because they don't exactly intertwine), but the more you look at it, the more you realize that it actually makes an entire scene, waves breaking on a beach, palm trees in the background, etc. I don't think that's something that should be fixed. It's just interesting that the gut reaction and the thoughtful reaction are so different - I think that speaks to just how clever this is. I agree with cjm, the helmet, looks like it's missing something. Perhaps this requires a Bills-like move where a darker blue is added as a drop shadow (which could also be incorporated in the original logo, if you feel that's necessary). MAYBE. I'm one of those guys who suggests playing around with options, seeing what works and what doesn't - and sometimes that means trying some things and realizing that your original was right all along and disregarding any suggestions for change. If there was something to play with, it would be adding a darker blue, not navy, that's too dark, just a typical blue to add some depth to the waves and perhaps the implied ocean itself in the logo. What if you did a white helmet with blue waves? Or is that too close to the Chargers and the original Breakers? But I really like it. Your use of the Chargers' colors is perfect, the LA logo is on-point, seriously, that's darn clever, and the resurrection of the Breakers name is awesome. It's very old school, and it's as quirky as "Chargers" is, which is fitting. The helmet design is also genius. It's clear that it's the Chargers' lineage, but it's so clearly NOT the Chargers, and that's not easy to do. Great work, seriously, it's really good stuff. Maybe play around a bit, or maybe you've already tried and rejected those ideas. Simply brilliant. I'll respect any opinion that you can defend. Link to comment Share on other sites More sharing options...
FUNKAFIED Posted January 20, 2017 Share Posted January 20, 2017 Legendary stuff as usual AAO. This is a great idea. Breakers vs. Dolphins would be the chillest match-up in sports. Link to comment Share on other sites More sharing options...
vicfurth Posted January 21, 2017 Share Posted January 21, 2017 I'm curious what the back of the leg looks like and how the wave ends. Otherwise, this is great. I don't have any complaints about it. great job. Link to comment Share on other sites More sharing options...
Bowski Posted January 21, 2017 Share Posted January 21, 2017 I don't know how to feel about the helmet, but I like the concept. Maybe if you inversed the colors on the helmet. Link to comment Share on other sites More sharing options...
C-Squared Posted January 21, 2017 Share Posted January 21, 2017 If Rob Johnson ever came out of retirement, this would be his team. My TeePublic Shop My Instagram Art Page Link to comment Share on other sites More sharing options...
JJ Anderes Posted January 21, 2017 Share Posted January 21, 2017 This is ten times better than what they came up with. Link to comment Share on other sites More sharing options...
MCM0313 Posted January 21, 2017 Share Posted January 21, 2017 I believe the Chargers should remain the Chargers (with some style changes), but I like this a lot too. Link to comment Share on other sites More sharing options...
FACTR27 Posted January 21, 2017 Share Posted January 21, 2017 Anything beats their new logo tbh Link to comment Share on other sites More sharing options...
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