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Seattle Totems/Thunderbirds Concept (Alternate and RR added)


B-mer

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I've been mulling this over for a long time. I really love Pacific NW Native American art and logos that incorporate it into the design, some better than others of course. I saw this concept for the Washington Football team by Justin Wilkinson which left a lasting idea in my head when it came to Seattle getting an NHL team. 

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I've played with the concept of that and tried to differentiate it with more elements of that art style, but i'm having a hard time finding the balance of not over-complicating it and getting the right shapes to have it be a sports logo, but also not the Seahawks. I've gone through many beak and accent shapes, tried getting an S in the trunk design. So, any ideas for that i'd love, this is not a finished work. I chose the color palette that most of that art is done in - Black, Red, Turquoise, and White. For the uniform, one thing i really like from the Kraken is the dark band with the thin red line, so i used that for my approach with the turquoise to not overpower the jersey. 

 

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20 hours ago, eegl75 said:

one worry is that it looks a little too much like the blackhawks or devils. especially the home. maybe just change the red to a different color

I didn't really think that at all, but can see where you'd say that. I'm sticking with the colors so maybe i'll think of a new jersey design.

 

Spent some more time on the logo. I'm much happier with this, even though i based it more on the Seahawks logo, i tried to make enough changes to differentiate it. But then again maybe i like it because i like the Seahawk logo so much....
 

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I'm wondering if a thin turquoise stroke around it would help add a little more of that color and make it stand out, particularly on the white backdrop.

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22 hours ago, B-mer said:

Bringing it all together.

 

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Great work all around, but this one is definitely the best IMO. Perfect balance of the colors. I like seeing the process of how you arrived at this iteration... I can tell you put a lot of thought into it. Well done!

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3 hours ago, mahnkej said:


Great work all around, but this one is definitely the best IMO. Perfect balance of the colors. I like seeing the process of how you arrived at this iteration... I can tell you put a lot of thought into it. Well done!

Thank you. I struggled going the route I ended up with because I wanted to keep from getting too similar to the Seahawks. I tried other options but hot walls. So went back to that style and made it work I think. 

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Personally, I enjoy it when cities house sports teams that have a motif or throughline so this is cool to see.

 

The first logo was a good jumping-off point for what became a great logo, the revisions/ updates you made were perfect. Even though this is quite similar to the Seahawks I think it is still unique and honestly looks more at home in the NHL than the Kraken, in my opinion at least.

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  • 3 weeks later...
On 4/21/2023 at 12:53 PM, B-mer said:

Just wanted to kick this idea around. Gave them ye olde extra stripes for a vintagey look. Too much?

 

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The more I look at this, the more I wish the Portland Winterhawks had gone with a sweater design like this to go with the new Hawk logo. Beautifully done work!

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